PREPARED BYNAEEM BISWASDAFFODIL INTERNATIONAL UNIVERSITYPROGRAMBBAID.161-11-270
Welcome to MyPlan
A Business PlanOn
Fruits Mixed EnergyDrinkBy ‘’power pilot’’
Company Highlights
•The Biswas Beverages, a new firm going tostart its operation in Dhaka.
•Going to start with an energy drink productwith the name “Power Pilot”.
•Biswas Beverages will be a partnership firm.
•Going to start its operations in a limitedgeographical level.
•The company’s growth policy is to fulfill thecustomers need with quality product to grow.
Mission
“Our mission is to serve people by providingquality energy drink”
Vision
Our vision is to capture the market of Dhaka byproviding quality energy drink at low price inorder to keep people healthy and fit.
Objective
•Maintain positive, strong growth each year notwithstanding seasonal sales patterns.
•Achieve a comprehensive output in marketpenetration.
•Increase the profit margin by adequatepercentage each quarter through efficiency andeconomy of scale.
•Maintain a significant research and development
and advertisement budget to enhance futureproduct developments.
Organogram
Board OfDirectors
CEO
Finance
Manager
FinanceOfficer
FinanceOfficer
Marketing
Manager
MarketingOfficer
MarketingOfficer
HR
Manager
HR Officer
HR Officer
ProductionProcess
Reception
Crushing
Maceration
Alkalinisation
Filtration
Acidification
SWOT Analysis
SWOT
Analysis
Strength
Weakness
Opportunity
Threat
STREGTH
•Comparatively low pricing
•Standard product quality
•Free from world recession
WEAKNESS
•Lack of expert workers
•Limitation of capital
•Lack of goodwill
OPPORTUNITY
•Tariff facility
•Free entry to the global market
•A vast market of energy drinks
THREAT
•Huge competition
•Lack of electricity and energy
•Probability of arising new competitors
Target Market
•Teenagers
•Adults
•Gamers
•Sports persons
•Also Late 50’s
Marketing Mix Analysis
1. PRODUCT
Uniqueness:
No caffeine and fat
Main ingredient-fruit essence
Lowest price
Features:
Ingredients
Amount
Ingredients
Amount
Serving size
1 can (8.4oz)
Total crab.
32g
Calories
120
Dietary fiber
0g
Total fat
0g
Sugars
30g
Saturated fat
0g
Protein
0g
Cholesterol
0mg
Riboflavin
20%
Sodium
75mg
Vitamin B6
10%
Vitamin B12
10%;
Fruit pulps
30%
our motto "Classy but not expensive“
Purchase price of
retailer of 1 can is Tk.30.
Power Pilot reduces prices in special events such asRamadan offer, Pohela Boishakh, and
other Events.
Pricing
3. PLACE
Main Cities:
•Dhaka
•Rajshahi
•Chittagong
Distribution Channel
Distribution
Channel
SuperMarkets
Food &BeverageStore
ConvenienceStore
DepartmentStore
PROMOTION
AdvertisingChannels
TV Campaign
Billboard
Newspaper
AdvertisingCampaign
•Keeping environment free from pollution.
•Solving problem created by them and preventing thesociety from new problem.
•Serving target market with their desired services.
•Protecting consumer rights.
•Performing voluntary jobs, like-blood donation, treeplanting, helping flood affected people.
Corporate Social Responsibility
Cost of Project
Particulars
Taka
Taka
Land (4 Kathas, 1,00,000 each)
4,00,000
Building
20,00,000
55,00,000
Plant
5,00,000
5,00,000
Equipment
1o,00,000
Supply Line
5,00,000
Vehicle (2 Lorries, 8,00,000 each)
16,00,000
Pre-operating Expenses
Total cost
Tk.60,00,000
Loan Capital:
Name of the Bank
Total Amount
Interest Rate
Dhaka Bank Ltd.
10,00,000
16%
Standard Chartered Bank Ltd.
10,00,000
16%
Financial plan and loan requirment
Owner's Equity80%
Bank Loan 20%
Compensation
1.Cost of living allowance
2.Housing allowance
3.Profit Sharing
THANK YOU