Marketing Concept in Nepal
-Group A
Aakankshya Dhakal
Preeya Joshi
Pratima Neupane
Ria Shrestha
Rimjhim Singh
Sukriti Tiwari
Sushil Gnyawali
Aashis Battarai
Ramesh Bikram Thapa
Milan Khatri
Pawan Adhikari
Bibek Pahadi
Group Members
Origin of Marketing was during 17th Century
But Western Countries adopted Only During19th Century
Later America adopted Marketing in mid 19thCentury
While Nepal adopted only in the early 20thcentury
Evolution of Marketing
According to Philip Kotler, “Marketing is a social& managerial process by which individual &group obtain what they need and want throughcreating offering & freely exchanging products &services of value with others.”
According to American Marketing Association ,“Marketing is the process of planning &executing the conception, pricing , promotion &distribution of goods & services to createexchange that satisfies individual & organizationobjectives.”
Defination of Marketing
ObjectiveAchievement
TargetMarket
CustomerOrientation
IntegratedMarketing
Fundamental Principles of Marketing
How Nepalese Business Adopted Marketing
Questionnaire
What do you know about marketing?
Why do u think marketing is needed for abusiness?
Public knowledge about Marketing
Sujan lamichhane ( age 22)
What do you know about marketing?
Marketing is advertisement.
Why do u think marketing is needed for abusiness?
It allows you to establish your brand &make everyone aware about the product/services.
Answers
Sundar Shrestha (age 21)
What do you know about marketing?
it is knowing about the demand of thecustomer & fulfilling it with your service/ productbetter, cheaper ,prompt and of higher qualitythan your competitor.
Why do u think marketing is needed for abusiness?
lets you survive, grow, compete and achieveyour goal.
Answers
Sapana Shahi (age 20)
What do you know about marketing?
marketing is a set of processes for creating,delivering and communicating value tocustomers, and managing customer relationshipsin ways that also benefit the organization.
Why do u think marketing is needed for abusiness?
Its been a compulsory move if u want tosurvive n compete in the market, you needmarketing.
Answers
What can be done to improve the Marketing concpet for nepalese society
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