MKT 440 Education for Service--snaptutorial.com
MKT 440 Education for Service--snaptutorial.com
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MKT 440 Week 1 Website Evaluation
MKT 440 Week 2 Team Product Brainstorm
MKT 440 Week 2 SEO Analysis of a Favorite Website
MKT 440 Week 3 Team Marketing Plan Phase I
MKT 440 Education for Service--snaptutorial.com
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Website Evaluation
Instructions:
Select three websites from different industries and different-sized
companies.
Write a one-page summary for each website that includes thefollowing:
• Analyze the website's performance in relation to standard
components of a digital marketing plan.
• Recommend potential changes to improve website performance
MKT 440 Education for Service--snaptutorial.com
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SEO Analysis of a Favorite Website
Instructions:
Select a small (not a national brand or company) website.
Step 1:
Create a 10- to 12-slide Microsoft® PowerPoint® presentation with
speaker's notes and include the following:
• SEO audit.
• Analyzation of both on-site and off-site optimization of the website.
• Evaluation of the links found throughout the site.
MKT 440 Education for Service--snaptutorial.com
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Product Brainstorm
Instructions:
As a team, you will create a new product, and develop a digital
marketing plan for the course. Each team member will generate an
idea for a new product and will include a description of the industry,
competition (if any), as well as a description of the product. As a team,
you will narrow it down to one final product and submit for faculty
approval.
MKT 440 Education for Service--snaptutorial.com
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Orabrush Case Study
Instructions:
Resource: Internet Marketing Essentials, Ch. 11
Read the Orabrush Case Study in Internet Marketing Essentials, Ch.11
(page 233).
Write a 1,050- to 1,400-word paper and answer the following
questions:
1. Why were both Jeff and the former BYU student unable to create a
profitableAdWords campaign to sell the Orabrush?
MKT 440 Education for Service--snaptutorial.com
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Marketing Plan Phase I
Instructions:
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
speaker's notes where you:
• Define a target market with segmentation criteria for the product that
your team selected in the Week 2 Learning Team assignment.
• Create a digital advertising strategy including two sample bannerads
and a mock landing page.
MKT 440 Education for Service--snaptutorial.com
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Common Bond Case Study
Instructions:
Resource: Common Bond Email Marketing Case Study
Write a 1,050- to 1,400-word analysis of the Common Bond Email
marketing case study.
• Describe the benefits of creating an email creation strategy and
process, and why it is important for Common Bond?
• Describe any risks of creating a three-month forward-looking email
calendar.
MKT 440 Education for Service--snaptutorial.com
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Digital Marketing Plan Phase II: Social Media Plan for Your Product
Instructions:
Create a 10- to 12-slide Microsoft® PowerPoint® presentation with
speaker's notes to develop a social media plan for the product thatwas
"created" during Week 3 and include the following:
Establish a strategy and objectives for each piece of the plan.
MKT 440 Education for Service--snaptutorial.com
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Final Digital Marketing Plan
Instructions:
Combine Digital Marketing Plan Phase 1 and 2 to complete yourdigital
marketing plan.
Create a 20- to 22-slide Microsoft® PowerPoint® presentation with
speaker's notes to complete your digital marketing plan. The
presentation will need to include:
MKT 440 Education for Service--snaptutorial.com
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Monitoring Online Conversations
Instructions:
Select a major company of your choice.
Write a 1,200- to 1,400-word paper that addresses the following:
• Define Online Reputation Management (ORM) and Search Engine
Results Page (SERP).
MKT 440 Education for Service--snaptutorial.com
