Marketing the MootCourt Competitions
LXIX International Council Meeting
Marketing Workshop
Malta, 2016
OUR TWO MOOT COURTS
Teams registered:
The UK: 18
Poland: 7
Russia: 6
Italy: 5
Ukraine: 5
Germany: 4
France: 4
Austria: 3
Greece: 3
Spain: 3
The Netherlands: 3
Belgium: 2
Hungary: 2
Ireland: 2
Malta: 1
Azerbaijan: 1
Bulgaria: 1
Czech Republic: 1
Denmark: 1
Estonia: 1
Luxembourg: 1
Romania: 1
Serbia: 1
Slovak Republic: 1
Sweden: 1
Teams registered(ELSA countries): 37
Germany 4
Russia 4
Greece 3
Switzerland 3
Ukraine 3
United Kingdom 3
Denmark 2
France 2
Spain 2
The Netherlands 2
Armenia 1
Belarus 1
Belgium 1
Estonia 1
Georgia 1
Italy 1
Latvia 1
Norway 1
Poland 1
Teams registered(non-ELSA countries): 50
India 10
China 6
Colombia 6
USA 5
Keya 4
Uganda 3
Canada 2
Ethiopia 2
South Africa 2
Taiwan 2
Australia 1
Brazil 1
Guatemala 1
Indonesia 1
Jordan 1
Mexico 1
Philippines 1
Singapore 1
Tanzania 1
Vietnam 1
How did you get you know about:
EHRMCC
1. ELSA’s Facebook.
2. Through our faculty.
3. Friend
EMC2
1. Teams from ouruniversity have participatedin previous editions.
2. Own research
3. Newspapers/other
Timelines 2015/2016
o18 August 2016: launch
o8 November 2016: registrationdeadline
o15 November 2016: writtensubmissions’ deadline
o15-18 February 2016: FinalOral Round in Strasbourg
o18 September: launch
o29 November: registration deadline
o24 January: written submissions’ deadline
oRegional Rounds
o21-25 Feb: Germany
o2-6 Mar: Canada
o11-15 Mar: Singapore
o29 Mar-1 Apr: South Africa
o6-10 April: Brno
o7-12 June: Final Oral Round in Geneva
18 August 2016: launch
8 November 2016: registration deadline
15 November 2016: written submissions’ deadline
15-18 February 2016: Final Oral Round in Strasbourg
oGeneral marketing package for the launch + additional MKTpackage before the registration deadline + MKT materials tobe shared during FOR + misc. materials
oIncreased use of Twitter!
oCoE helps with the promotion
oNote: Last days of the EHRMCC registration period happenedat the same time as the STEP countdown this year
Promotion of the 4th edition
37,650 people reached
Promotion of the 14th edition
o18 September: launch
o29 November: registration deadline
o24 January: written submissions’ deadline
oRegional Rounds
o21-25 Feb: Germany
o2-6 Mar: Canada
o11-15 Mar: Singapore
o29 Mar-1 Apr: South Africa
o6-10 April: Brno
o7-12 June: Final Oral Round in Geneva
Aim, 2002
From the minutes of the ICM Rome 1998 II
“ELSA Germany reminds the WS that if we start an ELSA InternationalMCC then all of us have the duty to make it work, to find the teams, to dofundraising, etc.”
oThe EMCC is not a project of ELSA International, it is a project of thewhole network success depends and can only be achieved if both ELSAInternational and the groups work together.
oThe groups are responsible for implementing the EMCC on a local andnational level
oThe idea of ELSA’s Moot Court is to group all the network’s MootCourt Competition’s into one huge, international project that greatlyimproves ELSA’s academic profile on an international level.
Promotion of the 14th edition
oInstagram account (@elsamootcourt)
oGeneral MKT package + additional MKT packagebefore the registration deadline + MKT packages forthe Regional Round organizers + misc. materials
oIncreased use of Twitter
oWTO joining the promotion for the first time
oPress releases
o15th anniversary of EMC2 next year
African Regional Roundpromotion
oRaising publicity in order to make the Round self-sustainable
oUNECA cooperation
oEmails to Universities/Institutions
oPress Releases
oIntreviews with local TV stations
oLocal promotion – Rhodes University
oTwitter promotion
WTO involvement
oDirector General new video
oCollecting testimonials
oTwitter and facebook
oWebsite
Sponsors involvement
oApproaching sponsors in order to get theminvolved
oPress releases
oSocial media promotion
oRetweeting
What makes the Moot Courts different from
the other Flagship projects?
ocontinue throughout the whole year
olaunched in the very beginning of the ELSA term
orequire a strong and long-term commitment from theparticipants
oopen up doors to international institutions and internationalcareer in a very concrete way
ostrong anonymity rule
oneed for rebranding?
oDisconnected from the network? No interest from LocalGroups? Too expensive?
Do you agree?
oSmall groups
o15 minutes
oDiscuss and write down
Evaluation
Selling points:
oopen the doors to prestigious international WTO/CoE career
oprovide you with real legal skills
oconnect you with experts
ogive your ELSA groups prestige and credibility
oDirector General of WTO is the official patron of EMC2
oare open for anyone, you don’t have to be a member to participate
oan opportunity to attract new members
ocontribute to a global community of lawyers and foster understandingamong people all around the globe
ogreat PR for your ELSA group!
Final remarks