PaintCare
MRRA Conference | May 3, 2016
PaintCare Inc.
oNon-profit 501(c)(3) organization
oCreated in 2009 in response to Oregon paintstewardship law
oRepresent paint manufacturers in states that passpaint stewardship laws
oGoverned by board of architectural paintmanufacturers (and retailers)
oDesign and implement paint managementprograms (American Coatings Association leadslegislative effort)
Why was PaintCare developed?
o65,000,000 gallons of paint are leftover every year(EPA study determined that approximately 10% ofpaint is not used)
oMany municipalities are unable to offer anyhousehold hazardous waste (HHW) collectionservices to their community due to cost
oFor those that do offer HHW program, as much ashalf of the materials collected is paint
California
Colorado
Connecticut
District of Columbia
Maine
Minnesota
Oregon
Rhode Island
Vermont
oOregon – oldest program, began July 2009
oMaine – newest program, began October 2015
oEights states and DC, combined population of 61 million
PaintCare States
Program Goals and Performance Metrics
Reduce
Reuse
Recycle
Awareness
Convenience
Paint Collection Sites and Services
o1656 Collection Sites
•20% HHW, transferstations, other
•80% retail (more than halfare manufacturer stores)
oCovered cost for more than900 HHW events
oHeld 66 paint-only events
oConducted more than 950direct large volume pick ups (>300 gallons)
Train all non-HHW sites andconduct routine visits to all sites.
Collection Volume and Disposition
oCollected ~ 12 million gallons; expecting 6 milliongallons in 2016
oRecovery rates (volume collected/volume sold)range from 4.1-9.6%
o20-30% is oil-based; 70-80% is water based
o98% of oil-based paint is used as fuel (2% reuse)
o69% of latex paint is remanufactured intorecycled-content paint
•4% is reused
•12% is used in alternative product (concrete,landfill cover, etc.)
•11% is used for fuel-product
•4% is landfilled
GeneralBrochures
Drop-OffSite Poster
Outreach – Point of Sale Materials
CounterMat
Newspaper Ads
Site Locator Tool
Outreach – Drop-Off Site Promotion
oPress releases
oRadio
oTelevision
oBillboards
Outreach – Additional Activities
oOnline
oSocial media
oProShows
oPresentations
Joint Outreach (for HHW and transfer stations)
Fee Structure and Financing Mechanism
$0.00 Half pint or smaller
$0.35Larger than half pint to smaller than 1 gallon
$0.751-Gallon
$1.60Larger than 1 gallon up to 5 gallon
oAdded by manufacturers to wholesale price, thenpassed down to consumer
oFee is set to cover cost of program (with somereserves)
Fees in Vermont, Minnesota, and possibly Maine needto be increased due to lower than anticipated paintsales; and in Oregon due to program growth.
Educationand Outreach(10-15%)
Transportationand Processing(70-80%)
Paint Manufacturers
Paint Retailersand Distributors
Consumers
PaintCare
Staff andOverhead(10-15%)
State Oversight(2-5%)
Cost to operate program ranges $7.23 to $10.61/gallon
Recovery Rates
Threshold influenced by:
•Cost (cost per gallons varies by state)
•Revenue (sales and container mix vary by state)
oIndustry support – before and after
oRetail buy-in and participation as drop-off sites
oSupport and assistance of local and stategovernments – best when viewed as a partnership
oStrong outreach and education effort including fieldstaff and hotline
oReliable and responsive transporters
oAmazing staff!
What Makes PaintCare Successful
Marjaneh Zarrehparvar
mzarrehparvar@paint.org
(202) 719-3683
John Hurd
fhurd@paint.org
(802) 245-4821
