Managing Marketing
Task five presentation requirements
Andrew Sherratt
Senior Examiner
Assignment briefing
June 2014/ September 2014
Presentation title
Presentation Objectives
•To explain the requirements of the revised format for ManagingMarketing assignments
–20 slide presentation with speaker notes
–Justification of presentation and report format
Presentation title
Rationale
Presentation title
Task five
•Justification of the design and style of presentation and reportpresented in order to demonstrate internal communication skills
•Creation a presentation and report, with the use of appropriate media,that supports building internal relationships and enables the deliveryof an effective meeting
Presentation title
Justification of style
•Why is the presentation formatted as it is?
•What makes this the most appropriate for the context of theorganisation concerned?
•Why has the report style used been adopted?
Presentation title
Presentation
•Used to convey the findings to Senior Management of theorganisation
•Needs slides with good graphics – minimal words
•Speaker notes to demonstrate how the presentation/meeting will berun
•Report will be used to provide detail
–May be referred to in the speaker notes
Presentation title
The presentation
Presentation title
Example
Introduce video – 2008 interview with Michael Porter re. HBR articlereappraising 5 competitive forces from original 1979 publication.
Click on picture to start video
Discuss with delegates, consider:
-Industry profitability
-Zero-sum of airline industry
-Changes in industries
Presentation title
Example 2
Thank people for attending
Introduce the topic - Assignment briefs for June - September 2013
Provide the rationale for the presentation and the background which led tothe topic
Cover how the presentation will be handled – questions as appropriate,handouts already distributed etc.
Any questions before starting
Presentation title
