ACME WIDGET
A Guide to Organizational Communications
Communications
“The activity of conveying meaning through a shared system of signs andsemiotic rules”.
“Human communication is unique for its extensive use of language”.
Wikipedia,(2015)
What is Organizational communication
●Sub-field in the discipline of communications
●Communication structure within an organization
●Influenced by goals of organization
(Boundless, 2015)
Why organizational communications
●As a field of study, in organizational context
oconsideration
oanalysis
ocriticism
●Of the communication process in the organization
Boundless,(2015)
Why organizational communications
●Focused on the role of communications to improve organizational life andoutput
●Basically, Improve how we communicate in the organization
Function of communication
●Basic
oinform
opersuade
omotivate
study.com,(2015)
Function of communication
●Business management
ostaffing
odirecting
oplanning
oorganizing
ocontrolling
study.com,(2015)
How does this work in the business world
●Oral or written
oformal
oinformal
odownward
oupward
ohorizontal
Boundless,(2015)
What is transparency
●Organizations actions visible to outside individuals
●Internal stakeholders
oemployee,manager,owner
●External stakeholders
ocustomers,government,suppliers
Boundless,(2015)
Why is this important
●Essential to accountability
oinformation disclosure
oclarity
oaccuracy
Boundless,(2015)
What is IMC
Integrated marketing communication is the
branding and coordinating of marketing efforts across multiplecommunication channels.
Wikipedia,(2015)
Integrated Marketing Communication( IMC)
By using IMC companies are able to focus resources in advertising to thetargeted market that has the greatest potential of purchasing the goods orservices.
This type of advertising builds a long term reputation of the company(good orbad)
Integrated Marketing Communication( IMC)
●Corporate Branding
●Coordinate marketing efforts
●Multiple communication channels
Integrated Marketing Communication( IMC)
●Shift from mass advertising to niche marketing
●Cost effective campaigns
●Delivers value proposition
Potential Impacts of IMC
●Reinforce core image and messaging
●Provides clarity and consistency
●Provides two way conversation between marketer and consumer
Potential Impact IMC
●Greater business accountability in marketing
●Increase benefits
●Reduce cost
●Creates competitive advantage
Connection
●Marketing strategies create brand awareness and reputation
●Strategies create the image of the company, or tell the story of the brand.
Connection
●Without the brand there is no story
●Without the story there is no brand
●They need to compliment each other
Target marketing and Corporate branding
Beware!!!
Marketing messages must be relevant to the consumer
This affects Brand reputation!!!
Marketing message,(2015)
How to Shape ACME Brand
●Through Organizational Communications
oInternally
annual report
memo
oExternally
social media networks
Strategies / Reputation
●Social media
oFacebook
oTwitter
●Mass media
oradio
ocommercial
onewspaper
Strategies / Reputation
●Focus on earned media and lead generators
●Semantic analysis for buying signals
●Address customers service issues to strengthen brand loyalty
How does this position help ACME
●Assist with corporate transparency
●Informs the shareholder
●Oversees and directs all formal and informal communications for ACME
●Provides and maintains the channels of communication internally andexternally
How does this position help ACME
●Allows ACME to prepare
oCrisis management team
oPIO (Public information officer)
oProtects CSR
How does this help ACME
ACME needs a unified strategic approach to organizational communications
Reference
Boundless - Textbooks. (n.d.). Retrieved July 26, 2015, from https://www.boundless.com/users/14854/textbooks/organizational-communications/introduction-to-organizational-communications-1/
Marketing message: A tech startup's key tool to reach target customers. (n.d.). Retrieved July 29, 2015, fromhttp://www.marsdd.com/mars-library/your-marketing-message-a-tech-startups-key-tool-to-reach-target-customers/
(n.d.). Retrieved July 29, 2015, from https://en.wikipedia.org/wiki/Organizational_communication
What are the Functions of Communication? - Definition & Examples - Video & Lesson Transcript | Study.com. (n.d.). RetrievedJuly 29, 2015, from http://study.com/academy/lesson/what-are-the-functions-of-communication-definition-examples.html