Killer Press ReleasesIan WakefieldChartered Marketer (CIM) and Fellow of CIMSPAMarketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
Overview of the Presentation
Responsibility
The Hook/Headlines
Lead Paragraph
Body of the Press Release
Recap & Conclusion
Circulations
Q&A
Everybody Somebody, Anybody and Nobody
“There was an important job to be done and Everybodywas asked to do it. Everybody was sure Somebody woulddo it. Anybody could have done it, but Nobody did it.Somebody got angry about that because it wasEverybody's job. Everybody thought Anybody could do it,but Nobody realized that Everybody wouldn't do it. Itended up that Everybody blamed Somebody when actuallyNobody asked Anybody.”
Responsibility
The Hook/Headlines
Good Press Releases helpwith SEO
Use a Good Hook!
First impressions count
Lead with a concept
Be creative
Test your headline
Keep it succinct < 80 Ch
Bold it
Recent examples!
Top International Fencers come to Nottingham
Everyone has to start somewhere – evenOlympians
Nottinghamshire is No 1 for School Games in theUK
Becky Downie to be Ambassador for School ClubLinks in Nottinghamshire
Lead Paragraph
TargetAudience
Who?
What?
Why?
Where?
When?
How?
Have a rubbish headline
Not Newsworthy
Full of Corporate Speak
Filled with Marketing Speak
Poorly edited, terrible grammar
An Advert
A Sales Pitch
A Promotion
NOT NEWSWORTHY!!
Body of the Press release
Include Stats and Figures
Quotes
Give more detail
Think of your target audience
Reinforce the message
Avoid Jargon
Include Resources
Proof Read, Proof Read!
1 page Max
Good
Bad
Remember this is going to people who write for a living!
Recap & Conclusion
‘Tell em what you are going toTell em. Tell em. Then tell emwhat you told em! ‘
Ensure you include ‘About us’
Who to contact
Check links
Publish on your website
Publish by Social Media
Create a Circulation List
Find out the Editors name
Invite them to your events
Network when possible
Be gracious
Tuesday Mornings best time
Include Radio & TV
Follow up.
Circulations/Database
Any Questions?