StÖckli United States
Presented by Kelly Follett and Sarah Powell
Demonstrate the value that a new distributionpartnership can bring to StÖckli
Provide background on Sarah Powell andKelly Kliman Follett
Purpose of Presentation
Sarah Powell
Owner and Vice President Operations
Responsible for day to day operations and financialmanagement
Kelly Kliman Follett
Owner and Vice President Sales and Marketing
Responsibilities include:
Provide leadership and coordination of company sales andmarketing functions.
Develop and implement sales and marketing strategy.
Monitor and analyze sales and marketing activity againstgoals
Roles and Responsibilities
Sales Representatives
Will evaluate existing sales representatives andretain those that have consistently met salestargets and have established key dealerrelationships
Athlete Relations
Will partner with Scot Schmidt to ensure aneffective athlete relations program within US forski sponsorships and professional endorsements
Other Key Personnel
Current advertising and marketing is limitedand does not reach target audience
Limited partnering with dealers to ensureStÖckli is preferred product
Limited commitment to providing athletesand professional skiers with product
Limited interest in expanding productdistribution beyond skis
Initial Observations
Year 1
Increase Awareness of Brand
Focused marketing activities through corporatesponsorship of key ski industry events
Support key product demo or evaluationopportunities
Ski industry magazines test days
Demo days at ski resorts catering to target customers
Sponsorship of evaluation days by professional skiinstructors and patrol
Partner with key resort children’s programs and offeraccess to children’s skis
Opportunities for Growth
Year 1 continued
Develop Dealer Incentive Program
Offer incentives to top dealers to make StÖcklipreferred ski in shop. For example:
Provide reduced cost equipment to store personnel
Provide risk sharing plan on overstock items at year end
Provide discounts for stocking rental programs withStÖckli skis
Opportunities for Growth
Year 2
Expand imports to other StÖckli products
Develop additional professional model ski withUS based athlete
Evaluate partnership with boot specialty shop forexclusive sale at key resorts
Evaluate opening of StÖckli retail outlets
Opportunities for Growth
Experience Summary
Experienced marketing professional and businesswoman
Business Ventures:
Follett Investment Properties
Involved in the buying, selling and improving ofmanufactured home communities and recreational vehicleresorts across the United States
Website: http://www.follettusa.com/
Kliman Sales
A second-generation owned and operated company,Kliman Sales is the premier manufacturers representativeserving the wholesale plumbing industry in NorthernCalifornia and Northern Nevada since 1974
Website: http://www.klimansales.com/
Kelly Kliman Follett
Experienced product strategist and businesswoman
Business Ventures:
Expert Conferences, Inc.
Provides web-based conferences on the latest trendsand regulations related to the development andcommercialization of pharmaceutical products
Website: http://www.pharmaregulatoryexperts.com/
Sarah Powell
Sarah Powell
spowell@gmail.com orspowell@expertconferences.com
+1 916-390-9526
Kelly Kliman Follett
K2@follettusa.com
(916) 296-3366
Contact Information