Sought to achieve it in three ways
1.build new cities as centers of culture -would build more than 70 cities (mostnamed Alexandria) centers of learningand history
2. merge Macedonians & Persians into oneruling class by intermarrying his officerswith Persian royalty Alexander marriesDarius III’s daughter, Roxana
3.wanted his subjects to view him as a god-ruler
-difficult for Persians to accept this
-easy for Egyptians who always saw theirpharaoh as a god
-easy for Greeks b/c they thought thatsome heroes became gods