Emily's Exclusive
Photography equipment
Introduction
My business
What I do
My unique selling point
Introduction
Mission Statement: To provide ourcustomers with a high standard ofproducts, ranging in prices to suit all. Ourcustomers will be offered a range ofunique pieces of photographic art toinspire them in their quest ofphotography, alongside all theequipment they will need to capturethose special moments, be it in aprofessional or personal way.
Ownership
What ownership my business has
Why this type of ownership over others?
My Aims and objectives
Aim 1: To make a profit
Objective 1:To review 5-10 wholesalers throughout the yearto ensure that they have product quality assurance and areproviding products at the best price. By the end of august 2012 bebuying products from the best wholesalers that have beenreviewed.
Objective 2:To review our product pricing once every twomonths for the next year to ensure that we are making maximumprofit from our products.
My Aims and objectives
Aim 2:
Objective 1:
Objective 2:
Strengths, Threats and opportunities of my business.
Strengths
Weaknesses
Opportunities
Threats
Stakeholders
Stakeholders within my business
How I will be keeping my stakeholdershappy.
Market Research
Types of Research I carried out
Marketing mix
Place
My location and why
My customer research
Competitors locations
Product
What are my products
Customer research
Competitor research
Price
Pricing strategies
Competitor research
Promotion
Customer Research
Market Research
My promotion methods
Target Market
Who is my target market
Why
Resources
Physical Resources
Human Resources
Financial Resources
Quality
Methods of measuring quality
How I will measure quality and why
Legislations
What legislations I will need to be awareof
Why these legislations are important tomy business
Financial Planning and Management
What Financial planning I have done
Why this is important to the business
Cash Flow Forecast
Profit and Loss accounts
Break Even
Assets and Liabilities
ICT
Using ICT within a business
How it will effect my business
Software Packages
What software packages will I be using
Why
Legal and corporate issues
Legal and corporate issues related to ICT
Conclusion