Enabling Content Discovery

Enabling Content Discovery

Enabling Content Discovery

PBS Showcase

Marty Roberts

vp of marketing, thePlatform

May 13, 2008

Broadband Video –

Everyone is Watching

43% of the online population, nearly 80 million Americans,have watched their favorite TV shows on the Internet.

 Up from the 25% figure of February 2007.

20% of the American online population watches TV on theweb on a weekly basis.

 14% say they watch cable’s video-on-demand offerings.

“To watch a specific show” was the main reason cited for21% of all visits to major network websites in November2007.

Source: Solutions Research Group, Nov 2007

43% of the online population, nearly 80 million Americans,have watched their favorite TV shows on the Internet.

 Up from the 25% figure of February 2007.

20% of the American online population watches TV on theweb on a weekly basis.

 14% say they watch cable’s video-on-demand offerings.

“To watch a specific show” was the main reason cited for21% of all visits to major network websites in November2007.

Source: Solutions Research Group, Nov 2007

How do people find your videoson the web?

Optimize for Video Search Engines

Build a Community on your site

Employ a Recommendation Engine

Viral Distribution is your friend

4 Tactics to Content Discovery

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Video Search Engines

Building a community

Enable your audience to “enhance” videos

Ratings, comments, tags

Allow users to create their own profiles

Invest in navigational schemes based onthe community’s information

$C:\Documents and Settings\melissa.tennant\Desktop\PBS PPT\Community Player.png$

Amazon - recommendations.png

Recommendation Engines

hulu recommendation.png

Recommendation Engines

Viral Distribution

Thank you

For more information, visitwww.thePlatform.com.