Aaron Miller

Kyle Bachand

Justin McNeill

Kirk Lewis

Sears Roebuck

Introduction - Aaron

History- Aaron

SWOT analysis - Kyle

Competitors - Justin

Industry - Kirk

Recommendations - Kyle

Conclusion - Kyle

History

Created in 1893

Founded by Richard Sears and AlvahRoebuck

Sears Roebuck & Co. Catalog

First retail store opened in Chicago, in1925

SWOT Analysis

Strengths

Industry Leader

Kenmore Brand

K-Mart Merger

Seven Core Strengths

Customer Support

Online

SWOT Analysis

Weaknesses

Sales

Competing for Low Prices

Opportunities

Large Retail Industry

Technology

Threats

Competition

Market Share

Competitors

Wal-Mart

Target

Home Depot

J.C. Penney

Industry Analysis

Retail industry.....

Competitive

More online than catalog

Industry Analysis

Hard - appliances, electronics, furniture,sporting goods, etc.

Soft - clothing, apparel, and otherfabrics.

Industry Analysis

Sears, Roebuck and Co. (NYSE: S) announcedtoday the launch of the company's newest off-mallformat - Sears Essentials. This new mid-sizedstore format, which will leverage the best of Searsalong with convenience-inspired items

Industry Analysis

Some Sears stores I have seen look a bitolder and outdated compared to theirother competition.

Recommendations/Conclusion

Update existing facilities

Put more into Hardware Chain

Lower prices to try and compete with Wal-Mart

Focus on Online Operations

Pick a slogan and stick with it