NETWORKING The Way to Market Yourself

Career ContinuationCareer Continuation

Your overview of the

Career Continuation Process

Where are you?Where are you?

You’re in transition and seeking

your next best work

You need to understand the changeprocess you must manage

You’re ready to begin working on the keytasks

You want to know about the resourcesavailable to support you

This overview session will get you started

Agenda for this sessionAgenda for this session

We will cover:

The CareerContinuation and JobSearch Process

Key principles, stepsand activities involved

How you can manageyour transition

Support and servicesavailable to you

Career Continuation - DefinedCareer Continuation - Defined

The process ofdeveloping theknowledge, skills, andtools to successfullygrow and manage yourcareer throughout yourpersonal andprofessional life.

Job Search – DefinedJob Search – Defined

The core segment ofCareer Continuation inwhich you manage thekey activities which willsuccessfully identify andfind your next bestwork…

The Career Continuation ProcessThe Career Continuation Process

Today

Next Best Work

Tools

Assessment

Career Objective

Resume

Correspondence

Two-Minute Drill

Network

People

Marketing Strategy

Interviewing

Offers

Negotiation

Targets

Organizations

Technology

Research

Communication

Contact Management

Information meetings

What are the key steps?What are the key steps?

Understand the Career Continuation process

Complete assessments

Define your career/job objective(s)

Write your resume

Develop correspondence/written collateral

Practice your two-minute drill/verbal collateral

Make a network list

Research your target list

Implement your marketing strategy

Be ready to interview

Prepare for negotiation

Master technology

Complete assessmentsComplete assessments

Appropriate assessment tools canprovide valuable insight and data tohelp you:

Identify your skills and strengths

Confirm your interests and preferences

Clarify career and job objectives

Develop accurate descriptions to use inyour resume and at interviews

Improve your product knowledge!

Define career/job objectivesDefine career/job objectives

Write clearly positioned objectivesbased on accurate data aboutyourself and your job market/careerfield.

Identify the “fit”—this drives yourcommunication and marketingstrategies

State objectives in terms of

what you want

what you offer

Write your resumeWrite your resume

Your resume is your marketingbrochure which introduces youand your skills to people andorganizations.

Create, write and edit yourresume to reflect yourobjective

Use appropriate format in hardand soft copy versions

Develop correspondence andwritten collateralDevelop correspondence andwritten collateral

Your written material may also include:

Cover letters (various types)

Courtesy letters and notes

Reference lists

Bio

Business cards

Networking profile

Application forms…

All in both hard and soft copy versions

Practice your two minutedrill/verbal collateralPractice your two minutedrill/verbal collateral

The two minute drill is a powerful verbalpresentation where you confidently statewho you are, what you offer and whatyou want from the listener.

Personalize the script for differentaudiences and situations

Variations include the 30-second elevatorspeech, the telephone introduction andthe job objective statement

Make a network listMake a network list

Capture all the data about those peoplewho can assist you in achieving yournew career objective.

Develop the list starting with thepeople you already know, eventually toinclude the key decision-makers andhiring managers you will need tocontact.

Incorporate your network list into yourmarketing strategy.

Research your target listResearch your target list

Your target list of organizationsto contact should be based onyour career objective, job andpersonal criteria, and thoroughmarket research.

“Qualifying” your targets willreveal their priority needs andyour potential fit

Always identify your

hiring manager!

Implement your marketing strategyImplement your marketing strategy

Design AND implement a systematicmarketing plan

Base your marketing strategy on targetlists, networking and research

Track your activities and progress as youcontact potential employers

Apply your time management andpersonal organization skills daily

Best if worked on a project basis

Be ready to interviewBe ready to interview

Carefully prepare for your interviews.

For networking meetings communicatewho you are professionally and the help orinformation you need.

For employment interviews aim to securean offer by demonstrating your fit to thejob requirements, the value you bring andyour enthusiasm for the organization’swork

Prepare for negotiationPrepare for negotiation

With a clear understanding of thevalue you bring to the employer,you can negotiate to achieve andenhance an attractive job offerwhich meets your career objective

Focus on securing a win-winemployment agreement