59 ½ Southwark Street
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Travel PlanMonitoring andEvaluation: London
PIMMS-transfer Master Class Stockholm 13-15 April 2010
Adrian Webb, Senior European Projects Officer, LEPT
![MPj04476570000[1]](data/images/img2.jpg)
![MCj04316260000[1]](data/images/img3.png)
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
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MONITORING is the most IMPORTANT thing to consider in MM
to build an EVIDENCE base
to prove to senior officials that we are achieving behaviour change
strengthen the business case for travel plans (and individual measures)
so that funding for travel planning continues
for longevity
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
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What can we and should we MONITOR?
Travel surveys:
Modal shift
Other travel behaviour (e.g. distance travelled, journey purpose)
Propensity to change
Quantitative data (e.g. traffic counts, cycle counts)
Key Performance Indicators (e.g. website hits, leaflets distributed)
Awareness (e.g. focus groups, qualitative surveys)
Feedback (e.g. emails, letters)
Indirect benefits (e.g. health, cost savings, well-being)
Monitoring must be REALISTIC, STRAIGHTFORWARD, EASY TO COLLECT
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
How monitoring can demonstrate travel plan benefits
Mode share
2007survey
2009 survey
% change
Car driver (travellingalone)
80%
66%
- 14%
Car sharing
7%
12%
+ 5%
Public transport
7%
6%
- 1%
Cycle
3%
8%
+ 5%
Walk
2%
5%
+ 3%
Motorcycle
1%
3%
+ 2%
Simply bymeasuring modalshift
But backed up by parking counts, cycle parking counts, shuttle buspatronage counts
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
How monitoring can advise us of how to target measures
Targeting marketing / resources
Travel survey 2009 (baseline 2007)
4,500 respondents
Approx 10% stated that they werenot currently cycling to work but arethinking about starting in the next 6months
We looked at what measures wouldencourage these people who are mostlikely to change their behaviour
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
How monitoring can help us understand CO2 emissions
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
Current London tools
to MONITOR the transportimpact of new developments andINFORM new developments
to EVALUATE and MONITORthe quality of developmenttravel plans
To MONITOR, RECORD,REPORT on the performance oftravel plans
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
TRAVL = Trip Rate Assessment Valid for London
Unique, multi-modal trip generation database
Used to estimate the effect of proposed changes in land use of transport patterns
Over 400 sites
All land uses covered
Can distinguish data by public transport accessibility, size, parking levels etc
Standardised methodology
Methodology recommended in guidance
Compliant with iTRACE database
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
How does TRAVL collect data?
Traffic counts
Interviews
Observation / questionnaire
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
What data does TRAVL produce?
TRAVL
Tripgeneration
(predict &actual)
Trips bymode
(predict &actual)
Journeypurpose
Deliveries
Parkinglocation
Socio-economic
information
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
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ATTrBuTE
www.attrbute.org.uk
Evaluates the quality oftravel plans
Ensures travel plans are inline with TfL guidance
Key PerformanceIndicator
Tool for developers /consultants
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
ATTrBuTE
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
iTRACE
www.itrace.org.uk
• Workplaces
• Hospitals & Universities
• Schools
• Residential areas (soon)
59 ½ Southwark Street
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++44 (0)207 934 9583
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iTRACE
Used by:
all 33 London boroughs
Transport for London
many other local authorities
Any survey data can be entered if:
mode share options are the same asiTRACE
monitoring will take place in Yr 1, 3, 5
Site audit
Baseline travel survey
Develop travel plan
Implement
Monitor (Yr 1, 3 & 5)
Can be used by organisations to develop travel plans
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
iTRACE - www.itrace.org.uk
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
www.lept-eu.org / info@lept-eu.org
iTRACE – identifying modal shift
-9.26% reduction in singleoccupancy vehicle travel
59 ½ Southwark Street
London SE1 0AL (UK)
++44 (0)207 934 9583
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Monitoring in the Smarter Travel Richmond Programme