Unit 2 Reflection
1.Does your grade reflect yourlearning? Why or why not?
2.What is working? What can Mr.Simpson do to help?
3.What is not working? What do weneed to change?
4.Identify three goals for the next unit
1
Consumer Choice andUtility Maximization
2
C:\Documents and Settings\jclifford\Desktop\Econ.tif
The Law of Diminishing “ADDITIONAL”“SATISFACTION”
3
Would you see the movie three times?
Notice that the total benefit is more than thetotal cost but you would NOT watch the moviethe 3rd time.
Thinking at the Margin
# TimesWatching Movie
MarginalUtility
Price
1st
$30
$10
2nd
$15
$10
3rd
$5
$10
Total
$50
$30
Calculate Marginal Utility
# of Slices ofPizza
Total Utility
(in utils)
MarginalUtility/Benefit
0
0
1
8
2
14
3
19
4
23
5
25
6
26
7
26
8
24
How many slices of pizza would you buy if theprice per slice was $2?
5
Calculate Marginal Utility
# of Slices ofPizza
Total Utility
(in dollars)
MarginalUtility/Benefit
0
0
0
1
8
8
2
14
6
3
19
5
4
23
4
5
25
2
6
26
1
7
26
0
8
24
-2
How many pizzas would you buy if the priceper slice was $2?
Marginal Cost
$2
$2
$2
$2
$2
$2
$2
$2
$2
6
Calculate Marginal Utility
# of Slices ofPizza
Total Utility
(in dollars)
MarginalUtility/Benefit
0
0
0
1
8
8
2
14
6
3
19
5
4
23
4
5
25
2
6
26
1
7
26
0
8
24
-2
How many pizzas would you buy if the priceper slice was $2?
Marginal Cost
2
2
2
2
2
2
2
2
2
You will continue toconsume untilMarginal Benefit =Marginal Cost
7
CONSUMER BEHAVIOR
You plan to take a vacation and want to maximizeyour utility. Based on the info below, which shouldyou choose?
Destination
Marginal Utility
(In Utils)
Price
Tahiti
3000
$3,000
Chicago
1000
$500
Marginal UtilityPer Dollar
1 Util
2 Utils
8
CONSUMER BEHAVIOR
You plan to take a vacation and want to maximizeyour utility. Based on the info below, which shouldyou choose?
Destination
Marginal Utility
(In Utils)
Price
Tahiti
3000
$3,000
Chicago
1000
$500
Marginal UtilityPer Dollar
1 Util
2 Utils
Calculating Marginal Utility Per Dollar allowsyou to compare products with different prices.
9
If you only have $25, what combination ofmovies and go carts maximizes your utility?
Utility Maximization
# Times
Going
MarginalUtility
(Movies)
MU/P
(Price =$10)
Marginal
Utility
(Go Carts)
MU/P
(Price =$5)
1st
30
10
2nd
20
5
3rd
10
2
4th
5
1
movie%2520reel
arg_gocart_tr_url
$10
$5
If you only have $25, what combination ofmovies and go carts maximizes your utility?
Utility Maximization
# Times
Going
MarginalUtility
(Movies)
MU/P
(Price =$10)
Marginal
Utility
(Go Carts)
MU/P
(Price =$5)
1st
30
3
10
$2
2nd
20
$2
5
$1
3rd
10
$1
2
$.40
4th
5
$.50
1
$.20
movie%2520reel
arg_gocart_tr_url
$10
$5
If you only have $25, what combination ofmovies and go carts maximizes your utility?
Utility Maximization
# Times
Going
MarginalUtility
(Movies)
MU/P
(Price =$10)
Marginal
Utility
(Go Carts)
MU/P
(Price =$5)
1st
30
3
10
2
2nd
20
$2
5
$1
3rd
10
$1
2
$.40
4th
5
$.50
1
$.20
movie%2520reel
arg_gocart_tr_url
$10
$5
If you only have $25, what combination ofmovies and go carts maximizes your utility?
Utility Maximization
# Times
Going
MarginalUtility
(Movies)
MU/P
(Price =$10)
Marginal
Utility
(Go Carts)
MU/P
(Price =$5)
1st
30
3
10
2
2nd
20
2
5
1
3rd
10
1
2
.40
4th
5
.50
1
.20
movie%2520reel
arg_gocart_tr_url
$10
$5
Utility Maximizing Rule
The consumer’s money should be spent so that themarginal utility per dollar of each good equal eachother.
MUx   =   MUy
14
Px            Py
Assume apples cost $1 each and oranges cost $2 each. If theconsumer has $7, identify the combination that maximizes utility.
Utility Maximizing Rule
The utility maximizing rule assumes that you alwaysconsume where MU/P for each product is equal
15
One point is earned for calculating the price of a unit of bananas,
 4 utils/x = 8, x = $.50
One point is earned for stating that Sasha will purchase fewer peanuts.