IndustryIndustry
ObservationsObservations
IndustryIndustry
ObservationsObservations
Patrick BernauPatrick Bernau
Industry Marketing ManagerIndustry Marketing Manager
Fuji Xerox AustraliaFuji Xerox Australia
Patrick BernauPatrick Bernau
Industry Marketing ManagerIndustry Marketing Manager
Fuji Xerox AustraliaFuji Xerox Australia
Information RevolutionInformation Revolution
Information RevolutionInformation Revolution
Due to the Internet, the Information Revolution is becoming anexplosion.
‘ If you don’t know where you ’re going, at least you mustknow where you’re from ’ African Proverb
WritingInventedWritingInvented
BookBook
PublicationPublication
GutenbergGutenberg
1st Book Printing (Bible1st Book Printing (Bible)
5000 years5000 years
500 years500 years
50 years50 years
5 years5 years
DigitalComputerDigitalComputer
WebPortalsWebPortals
Storm of ChangeStorm of Change
Storm of ChangeStorm of Change
Continuous / Discontinuous Developments
Banking- Branch/ATM/Phone/Internet
Communication- Post /Telex /Fax / e-mail /Internet
Entertainment- 45s/LP/Cassette/CD/DVD/MP3
Today is about AWARENESS and TIMING
Continuous / Discontinuous Developments
Banking- Branch/ATM/Phone/Internet
Communication- Post /Telex /Fax / e-mail /Internet
Entertainment- 45s/LP/Cassette/CD/DVD/MP3
Today is about AWARENESS and TIMING
ProtectIntellectualProperty- RightsProtectIntellectualProperty- Rights
ProtectIntellectualProperty- RightsProtectIntellectualProperty- Rights
New Relationships inthe PublishingSupply ChainNew Relationships inthe PublishingSupply Chain
New Relationships inthe PublishingSupply ChainNew Relationships inthe PublishingSupply Chain
RightBalance onPrint RunLengthsRightBalance onPrint RunLengths
RightBalance onPrint RunLengthsRightBalance onPrint RunLengths
Author
Publisher
Printer
Distributor
Bookstore
Getting People to ReadMoreGetting People to ReadMore
Competing distractionsCompeting distractions
Getting People to ReadMoreGetting People to ReadMore
Competing distractionsCompeting distractions
New Challenges in Publishing
New Challenges in Publishing
On-LineBooksellingOn-LineBookselling
New Media OptionsNew Media Options
Development ofNew titlesDevelopment ofNew titles
New Media OptionsNew Media Options
Development ofNew titlesDevelopment ofNew titles
Price inelasticityPrice inelasticity
Market Segmentation
Market Segmentation
Ref
Scientific,Technical,Medical
Professions(Law, Acc’tg)
Elementary & HighSchool Texts
Reference Books
Juvenile
El-Hi
Texts
Religion
Trade
*
Journals
*
Music
*
Profess-
ional
*
College
Texts
*
STM
*
*
Societies,ScholarlyMonographs
Imagine the PossibilitiesImagine the Possibilities
A New Business Model forPublishing.A New Business Model forPublishing.
Multi-path PublishingMulti-path Publishing
1
1 to 10
1 to 50
25 To1000 perrun
2000+
PUSH
Channel
Qty
eBooks, Any,
Part or whole
Paperbacks
A4, C5 etc
Comb Bound,
Part or whole
Paperbacks
A4, C5 etc
Perfect, CombBound,
Part or whole
Paperbacks
A4, C5 etc
Perfect Bound
Part or whole
Traditional
All formats
Format
Customer
Retailer
Distributor
Publisher
Creator
Delivery
Funds
f
p
p
p
p
F
Delivery
Funds
Delivery
Funds
returns
d
F
f
F
Delivery
Funds
Delivery
Funds
d
d
Regional Printing
f
F
Delivery
Funds
d
JobCard
Rights
Delivery
Funds
Job Card
Rights
Delivery
Funds
d
F
In Store Printing
f
F
d
F
F
Job Card
Rights
Delivery
Funds
Customer Printing
f
F
F
Job Card
Rights
Delivery
Funds
e
Market Pull
Channel Push
Multi-Path Publishing
Which combination of format, distribution channel and
production point best delivers on the customer’s need
E- Delivery
Internet Creates a New PublishingCommunityInternet Creates a New PublishingCommunity
Internet RevolutionInternet Revolution
Tools for the New Publishing AgeTools for the New Publishing Age
Consumer access to Work’sConsumer access to Work’s
Consumer access to Work’sConsumer access to Work’s
Details of the WorkDetails of the Work
Ordering a Work
Ordering a Work
Traditional Publishing Value Chain
Traditional Publishing Value Chain
Author
Author
Publisher
Publisher
Distributor
Distributor
Consumer
Consumer
RetailStores
RetailStores
Printer
Printer
Warehouse
Warehouse
KeyBusinessProcess
CurrentValueChain
Tasks
Book Production via Offset Print Process
Pre-PublicationPrep
AuthorContracts
Book Editing& Design
Pre-pressprocessing
ProductionPrint &Bind
Distribute
ReprintDecision
Take BookOut of Print
Plate Prep& Setup
Offset Print>1000
Bind> 1000
DistributeCurrentDemand
WarehouseExcessProduction
ProcessReturns
GenerateReprint Order
EvaluateBacklist
“Remainder”Inventory
Write OffInventory
Supply Chain Analysis - Current
Supply Chain Analysis - Current
Author
Author
Publisher
Publisher
Distributor
Distributor
Consumer
Consumer
Store
Store
Warehouse
Warehouse
Wholesaler
Distributor
Wholesaler
Distributor
Evolving Publishing Value Chain
Evolving Publishing Value Chain
Printer
Printer
The Re - Engineered Supply Chain
The Re - Engineered Supply Chain
KeyBusinessProcess
RevisedValueChain
Tasks
Book Production via Digital Print Process
Pre-PublicationPrep
AuthorContracts
Book Edit& Design
PrePressprocess
ReprintDecision
Take BookOut of Print
Plate Prep& Setup
Print asRequired
Bind asRequired
DistributeCurrentDemand
InventoryExcessProduction
ProcessReturns
GenerateReprint Order
EvaluateBacklist
“Remainder”Inventory
Write OffInventory
Production
Distribution
Distribution
Production
No. of Titles
No. of Titles
Run Lengths
Run Lengths
1 100 1,000 50001 100 1,000 5000
1 100 1,000 50001 100 1,000 5000
New Titles=
New Revenues
Reprints
Out of Print=
Lost Revenues
Traditionalshort runs
Business as usual
Business as usual
Consumerwave ofinfluence on
“Printing”
Consumerwave ofinfluence on
“Printing”
Book-in-time
Book-in-time
6180
6180
Continuous Feed
Continuous Feed
Offset
Offset
Digital Print fit with Internet Ordering
Digital Print fit with Internet Ordering
Viewable & distribute / print of a book.Viewable & distribute / print of a book.
Business Opportunities for Publishing
Business Opportunities for Publishing
Reduce capital and profit affects of warehouseing,inventory, remainders, and write-offs
Accelerate time to market for new titles and reprints bydigital printing of Comps, Reviews and finished product.
Capture new revenue on existing properties --- republishOut of Print titles
Minimize risk on new titles --- test the market
Repurpose existing material into Custom Book offerings
Reduce shipping costs by Distribute & Print work flow
Develop a multiple purpose digital book asset resource
Profit from development with continuous anddiscontinuous product offerings where appropriate.
Reduce capital and profit affects of warehouseing,inventory, remainders, and write-offs
Accelerate time to market for new titles and reprints bydigital printing of Comps, Reviews and finished product.
Capture new revenue on existing properties --- republishOut of Print titles
Minimize risk on new titles --- test the market
Repurpose existing material into Custom Book offerings
Reduce shipping costs by Distribute & Print work flow
Develop a multiple purpose digital book asset resource
Profit from development with continuous anddiscontinuous product offerings where appropriate.
Infrastructure Proposition for PublishingInfrastructure Proposition for Publishing
From Print to Stock
To
Print on Demand
From Print & Distribute
To
Distribute then Print
From Mass Production
To
Book Customisation
From Bricks & Mortar
To
Clicks & Mortar
From Physical Books
To
Usage Rights & Licenses
To
To
To
To
Generate revenue and margins today whileinvesting in the “New” Publishinginfrastructure.Generate revenue and margins today whileinvesting in the “New” Publishinginfrastructure.
Digital Print ServicesDigital Print Services
Publishing Today Publishing Today
From Make-then-sell …From Make-then-sell …
to Sell-then-make to Sell-then-make