SELLING ROTARY:
PROMOTING
ROTARY’S
PUBLIC
IMAGE
Rotary D 9820 PETS and District Assembly, April 2015
2014
STRATEGIC PLAN
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INCORPORATING ROTARY’S BRAND
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KEY RESOURCES
KEY RESOURCES
KEY RESOURCES
Media Center
Brand Center Voice and Visual
Guidelines
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KEY RESOURCES
Rotary Public Image Coordinators (RPICs)
Wendy Gaborit (Zone 8)
Leanne Jaggs (Zone 7b)
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YOUR PUBLIC IMAGE COORDINATORS
•Help you in field to promote great work of members &clubs
•Assist in creating strategic partnerships across the zone
•Strive to enhance brand recognition, understanding &trust
•Advise you on media strategies
•Support you in your training
•Provide advice
•Promote RI/PI/District initiatives
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TRADITIONAL MEDIA
Television, radio, andprint ads
Billboards
Newspaperarticles
Radioannouncements
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NEWSWORTHY STORIES
•Outstanding volunteers
•Projects with local connections
•Program participants
•Scholarship recipients
•People who benefited from Rotaryservice
•PolioPlus activities
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PROMOTE ACTIVITIES ONLINE
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SOCIAL MEDIA
•Target the appropriateaudience
•Foster onlinerelationships
•Follow and share stories
•Appeal to non-Rotarians
•Reflect Rotary’s brandand voice
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NEW EYE CATCHING STREET FLAGS
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PUBLIC IMAGE BLOG
•Promote and visit our PI Blog site:
•http://public-image-action.blogspot.com/
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Mobile billboards
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Start planning now... Your PR Team
•Put together an extraordinary PR team
•Develop a budget. Do you have a Club PR budget?
•Your team should
•know your club’s story
•know your Club’s signature projects
•know and identify newsworthy events
•Supply media releases to:
All local media: print, TV and radio and include photos
Web – relevant websites you can promote to (including your Club’s website)
•Shout it out: more voices = great volume!
Inform everyone in your club and encourage them to tell others about yourmessage.
•Invite the media to events or event releases/announcements
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KNOW YOUR AUDIENCE
•The public
•Potential new members
•People directly affected by Rotary projects
•Political, business and community leaders
•NGOs and not-for-profit organisations
•Youth, young people and their parents
•Journalists, reporters and bloggers
•Specialist media
•Club members and other Rotarians
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MoreMembers
More Capacity ToAchieve
More PartnerSupport
More High-Impact Projects
More AttractiveClubs
ROTARY SUCCESS CYCLE
2014
THANK YOU
