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More Money, More Players
Club self help – Hosting a Community League atyour club?
Ally Jarvis
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Why host a community league?
Clubs are consistently challenged with three keythemes:
Social (People, players, volunteers)
Environment (Facilities)
Economics (Finance)
Hosting a community event can address allthree…
The Benefits…
•Your club is showcased to the local community
•More people playing cricket
•New playing members
• Increase in social membership
• Increase revenue ( bar, BBQ, match fees)
• Upgrade facilities through the revenue from leagues
• Promoting the clubs facilities for functions
• New business support / sponsorship
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Who would play?
•Key factor is to reach new audiences from the local community:
•Local businesses
•School teachers
•Parents of juniors – including Mums!
•Community groups
•Fringe players at risk of ‘dropping out’
•Local assistance can be obtained from WCB, the County SportsPartnership and ECB to help market your event.
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What would the event look like?
•Entirely up to you as a club
•Dependent on space and availability of facilities
Be creative…
•Shorter formats of the game (T20 / T10)
•Smaller sided formats – 8 a side
•Soft ball – more inclusive to new audiences
Easy Cricket:
•Easy to play
•Easy to set up
•Easy to understand
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•Easy Cricket
•Pairs Cricket
•Non Stop Cricket
•Danish Rounders
•Cricket Rounders
•One hand, One bounce
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Other ideas…
Double Dozen (hard ball)
•engages with a new audience including beginners and those lookingto get back into the sport.
•8 players per side
•12 overs per innings
•4 batting pairs bat for 3 overs
•Each player to bowl a minimum of 1 over (all from the same end)
•Double runs scored through the target zone (straight back behind thebowler)
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Other ideas….
Street20 (soft ball)
•20 ball innings
•Every player bowls 4 balls (apart from wicket keeper)
•Hit the ball out of the defined playing are you score 6 and out
•6 a Side
•No LBW rules
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Where and When?
•Based at club if possible
•After work / Sunday
•Junior training nights
•Depends on availability of your facilities
•Depends on the format – soft ball can be played on outfield
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Last Man Stands
•8 a side
•5 ball overs
•Duration time of a game – 2 hours 15 minutes
•Double plays
•Retire at 50
•If a six is hit off the last ball of an innings, doubles to 12.
•All 8 wickets need to be taken to bowl a side out hence the nameLast Man Stands.
–League ranking
–UK ranking
–World ranking
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How?
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Case Study
AUGUST BIG BASH – Merstham Cricket Club
•Soft ball, informal weekly fixtures on a Wednesday night, played on theoutfield. Companies within the local area invited to take part. Free toenter.
•6-8 teams each week with 80 people participating. 16 female playersand 55 of those participating were entirely new to the game.
•Benefits to Merstham CC
•£1000 income through the bar and the BBQ on match nights
•Four of the companies are now supporting the club with it’s new pavilion
•New players
•Companies booking club facilities for activities (cricket and non-cricket)
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Case Study
•COMMUNITY LEAGUE - Budleigh Salterton CC
•11 a side T20 - The league consisted of teams made up of localschool teachers, dentists, doctors, sports clubs, local pubs and alsoa youth academy team from the Budleigh Salterton CC.
•Benefits to Budleigh Salterton CC
•£4000 profit through the bar & BBQ on ‘Super Sunday’ match days
•Increased revenue has funded a non- turf pitch
• 4 new adults playing in BSCC league teams
•Participating players have introduced their children to the club
•Club have gained a new sponsor
•Social members from the league supporting clubs activities andfunctions
•One team have booked the net facilities to practice for next year
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More proof…
“I only played because it was something to do with my mates andto start with I could hardly hit the ball. As well as enjoying thegame, I saw what the club are trying to do in getting new peopleinvolved, and I’m now the chairman of the club’s socialcommittee!”
Andrew Molloy, First Time Cricketer – Turbo10, Ramsey CC
“Six weeks of Turbo10 made the club £750 profit from match feesand bar takings.”
David Swannell, Chairman, Ramsey Cricket
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More proof…
“Our ‘Captain’s Cup’ weekly competition is aimed at non-leagueplayers and the wider community. It has helped us bring morepeople to the club and raised over £1000 in bar takings…”
Steve Bell, Sedgefield CC, Durham – Captain’s Cup
“This initiative is helping to ensure that the club’s long termfuture is secure. It has been really heartening to see the club’sfacilities used every summers evening and at weekends, the clubwill benefit and so will cricket.”
Andy Procter, Chairman, Wirral CC, Cheshire – Last Man Stands
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•Support & next steps…
•Marketing to help promote your community leagues
•Game cards / ideas
•Free ECB branded equipment
•If you are interested in running a community league please contact:
Pete Sykes
www.ecb.co.uk/play
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