Pink Dolphin mission and vision……………………………………………..Page 3
Swot analysis………………………………………………………………………….Page 4
Promotional objectives…………………………………………………………..Page 5
Planning for the event…………………………………………………………….Page 6
Press release…………………………………………………………………………..Page 7Conclusion………………………………………………………………………………Page 8
Special event sample 1..……………………………………………………….Page 9
Sales Promotional sample 2…………..…………………………………….Page 10
Sales Promotional sample 3……….…………………………………………Page 11
The mission of Pink Dolphin is to promotepositivity, define pride, creativity, and superiorquality. They also encourage everyone to be alegend in your own craft and to strive to be thebest in everything you do while remaininghumble.
The strengths of Pink Dolphin are theironline services and exclusives. One weaknessesof the store are the limited locations, onlyhave 2 stores in the U.S. located in Los Angelesand San Francisco. Also Pink Dolphin haslimited stock. Some threats against thecompany include competition among otheronline stores and stores with a wider range ofavailability. Two opportunities that could makePink Dolphin a better store would be to addmore locations and to advertise more.
Our determined objective is to increase brand awareness.While our promotion objectives are to add two more store locations.One would be in Miami, Florida and the other store in Honolulu,Hawaii. These two locations demographics match our targetconsumers. Both match the climate conditions ideal for our clothing.They are big tourist spots where people go to spend a good amount ofmoney. We also chose these locations because they are ideal to ourbrand matching our style/lifestyle of our brand, boating, oceans, anddolphins feel at home at our new locations. An extra bonus to Miamilocation is expanding to the east coast since all our current locationsare on the west coast.
The other promotional objective is to increase brandawareness. We want everyone in our target consumer group to knowPink Dolphin. The unmarried, no kids, male in his 20’s to 30’s whofashion conscious in our strongest consumer is. We are going tocapture their attention through different medias that we canshowcase our products and promote our mission statement. Theseconsumers are best reached from various internet websites rathertelevision and radio.
Pink Dolphin has started planning this event on November 13th, 2013
Location: Fairfax Street, Los Angeles, California
Event date: December 20th, 2013 from 2p.m. to 5p.m.
Event: Celebrity Riff Raff will be making a store appearance. Therewill be a raffle where ten lucky guests will win a limited edition RiffRaff autographed shirt. We will also be releasing part 2 of ourholiday season release on December 20th.
Post Event: There will be a sales report immediately following theevent. Also there will be a press release to state the success of theday’s sales
Pink DolphinFor release: 6/12/13
420 N. Fairfax Los Angeles, CA
Contact: Hunter Dunn
Phone No: (608) 333-3441
Limited edition Pink Dolphin t-shirts autographed by Riff Raff
The ultimate gathering of legends at their craft comestogether one night for Pink Dolphins customers. Riff Raff will beappearing at Pink Dolphins Los Angeles store location as acelebrity appearance to celebrate the release of the holidayseason Part 2 drop. This event will be happening December 20th,at 3pm. Not only is this a once in a life time opportunity to meetthe legendary Riff Raff, we will be raffling off ten exclusive PinkDolphin t-shirts autographed by Riff Raff himself!
To receive a raffle ticket for the drawing you must fillout a registration form prior to the event and send it to 420 NFairfax Los Angeles, CA. To find these forms you can either stopby any Pink Dolphin location or visit or webpages on Facebook,Twitter or Pinkdolphinonline.com. You don’t have to be presentat the store to win, but if you’re not there you will miss out onthe initial drop of part 2 to Pink Dolphins holiday season releaseand meeting Riff Raff!
Our promotional plan is destine for successto increase brand awareness and sales. Having theneon icon, Riff Raff make a celebrity appearanceto our store will bring heavy traffic into our storethe same day that we drop part 2 of the holidayseason release. Our promotional pieces are wellmade and thought out to ensure affectivepromotions. After this event we will be conductinga sales report to show how successful this eventwas. This is the best decisions for ourpromotional/event plan we will see an increase inPink Dolphins brand awareness and sales.
