Section 2) – Evaluation
You should NOT simply view this as a written Evaluation of the work you have completed –the more creative and imaginative the Evaluation, the better.
YOU SHOULD choose at least x2 of the options below for the Evaluation:
1)Directly Evaluate work on the Blog Page OR through a Web Page created onDreamweaver and include screen grabs/comparisons with other magazineconventions/examples where relevant, as well as different forms of multi-media.
2)Prezi – The Examiners preferred method – This is an online, interactive PowerPointwhereby you can navigate the examiner through the journey you have made.
3)Podcast – YOU COULD write a script for your Evaluation and insert this into iMovie anddrag in screen grabs/images/video of examples you refer to.
In what ways does your Media productuse, develop or challenge forms andconventions of real media products?
Example sentence starters:
The magazine, across the 4-pages, ‘repeats’ (Steve Neale) codes and conventions from…
There are examples of some ‘difference’, however, in terms of the forms and conventionsin my own media product for example….
•YOU MUST compare and contrast “real” music magazines and theirconventions by including images of existing magazines and compare them toyour own when giving these examples.
•Use theory like Steve Neale’s ‘repetition & difference’ (1980) ideology in yourevaluative commentary.
•YOU SHOULD use media language and the correct terminology to define yourexamples.
How does your media productrepresent particular social groups?
Example sentence starters:
The denotation of representation is…
The magazine, across the 4-pages, helps to represent…
For example, on page….
•YOU COULD refer to particular social groups, as well as whether you have targeted aparticular socio-economic need (See image above right)
•YOU SHOULD use media language and terminology such as stereotype, as well astheory such as Wendy Helsby and others where relevant.
•YOU SHOULD compare to other existing magazines where relevant (Screen shots)
•Finally, did you appeal to your ‘Audience Profile’ set out in your Pre-ProductionPlanning?
What kind of media institution(Publisher) might distribute yourmedia product and why?
Example sentence starters:
From the research that was completed pre-production, I would envisage that … maypublish ‘name of magazine’ because….
The similarities of my magazine to ‘name of magazine’ also ‘signifies’ (De Saussure)….
•YOU SHOULD refer to research carried out on BAUER or find a Publisher that isassociated to your sub-genre of music – RESEARCH AND APPLY!
•Publisher ideology – WHAT is their slogan? Does it match the ambition of themagazine?
•Distribute – to which outlets (shops) and WHY?
Who would be the audience for yourmedia product and why?
Hartley’s seven subjectivities
According to Hartley’s seven subjectivities,
Katz’ Uses & Gratifications theory
According to Katz’ Uses & Gratifications theory, ,
Maslow’s Hierarchy of needs
According to Maslow’s hierarchy of needs, ,
Other Theory – Socio-economic needs, Psychographics
•YOU SHOULD give detailedexamples and explanations to justifyyour decisions.
•Did you meet the expectations ofyour ‘Audience Profile’?
•YOU COULD research otherAudience theories and apply themto your work as well.
•What examples from yourmagazine page(s) highlightappealing to this demographic?
How did you attract/address youraudience?
In order to attract the intended target audience of.. I decided to….
The inclusion of codes & conventions such as… helped to appeal to the target audience because…
•YOU SHOULD refer to specific examples by taking screen grabs of particularfeatures from your own production work.
•Social Media synergy? Cross-Media Convergence – e.g DPS at the end of theinterview; Incentivized language to capture the attention of a pass alongaudience; ‘Star appeal’ (Richard Dyer) on the front cover; Price – Spendingpower/socio-economic needs of the audience
•Refer to EACH Page you constructed!
What have you learnt abouttechnologies from the process ofconstructing this product?
The denotation of the software used to construct the media product entitled ‘name of magazine’was…
In order for this product to look fit for purpose and appeal to the target audience, I decided tocreate… using the… tool because.
Refer 2-3 examples at least and conclude
•YOU MUST refer to specific tools you used in Adobe Photoshop CS5 and AdobeInDesign CS5 to create the desired “look” and what inspired you to go for that“look” by referring to existing examples (screen grabs).
•What videos did you watch? What shortcuts did you learn? Evidence of this?
•Refer to EACH Page you constructed!
Photography Planning – Front Cover
YOU SHOULD reflect on what you had to do inorder to make the pictures successful – forexample:
•Reflect on the organisation/planning that wentinto the pictures
•Who did you choose and why (compare tosimilar representations in other magazines)
•What props/costumes did you need and why?
Photography Planning - Contents
YOU SHOULD reflect on what you had to do in order tomake the pictures successful – for example:
•What shot type did you choose for the Editor photo andwhy? (compare to similar representations in othermagazines)
•Reflect on the organisation/planning that went into thepictures
•What other pictures did you take and why? (compare tosimilar representations in other magazines)
•What props/costumes did you need and why?
Photography Planning - Interview
YOU SHOULD reflect on what you had to do in order tomake the pictures successful – for example:
•Why did you take the pictures presented in the doublepage? (compare to similar representations in othermagazines)
•What did you have to ensure was ‘repeated’ (SteveNeale – 1980) from other magazines and why?
•How did you integrate text and imagery together?
Analysing my Front Cover
Neatly annotate theScreen Grab of your FinalFront Cover –
4-5 Annotations at leastand apply appropriatemedia language.
Arrows should be RED aswell!
Screen grab of Magazinepage positioned in theCenter of the slide
(Remove the BLUE box onceplaced in as well)
Analysing my Contents Page
Neatly annotate theScreen Grab of your FinalContents Page –
4-5 Annotations at leastand apply appropriatemedia language.
Arrows should be RED aswell!
Screen grab of Magazinepage positioned in theCenter of the slide
(Remove the BLUE box onceplaced in as well)
Analysing my Double Page spreadInterview
Neatly annotate theScreen Grab of your FinalDouble Page Spread –
X1 page per. Slide!
4-5 Annotations at leastand apply appropriatemedia language.
Arrows should be RED aswell!
Screen grab of Magazinepage positioned in theCenter of the slide
(Remove the BLUE box onceplaced in as well)
Audience Feedback -
YOU SHOULD obtain this from at least x2 of the following methods:
•Survey Monkey –
Questions (6 – 8) that are specifically designed to gather the thoughts and opinions of yourtarget audience on what they are think are the strengths and/or areas to develop for your 4-Page spread.
•Questionnaire –
Similar to Survey Monkey in terms of what you want to get form this Primary Research.
•Video interviews
3-4 Videos from people YOU think would read your magazine (stereotypically) and gather theirthoughts/views on EACH Page.
Looking back at your Preliminary task,what do you feel you have learnt in theprogression from it to the full product?
I feel that, having completed the preliminary task and learning about the demands of thisproduction process, I have learnt…
There is evidence of progression that I feel particularly demonstrates how I met the demands of theproduction process, for example…
•YOU SHOULD refer to your step-by-step completion, as well the tools youlearnt in your Main Task pages compared to your Preliminary Task Pages.
•YOU SHOULD also refer to your ability to “speed up your work flow” withshortcuts you learnt, image manipulation tasks you carried out and HOW youused Adobe InDesign CS5 to construct your DPS.
