Slide 1

Lead Generation

What Makes A Great MobileLegal Website?

Global Smartphone Growth

•Huge Mobile growth in 2014

•Android: 1 billion 30 day active users users check phones 100 billion times daily

http://inmannews.wpengine.netdna-cdn.com/wp-content/uploads/2014/04/toothbrush.jpg

‘More mobile devices &mobile device subscriptionsthan toothbrushes in theworld’

Mobile Usage

Marketing of Mobiles

•Mobile users always presented as happy

http://demo.icetheme.com/it_community2/images/photos/84/27/2ca73b9e284beba82539d338.jpg

Marketing of Mobiles

•Studies show how they really feel…

Unfamiliar

Harder toNavigate

Sparse inFeatures

Cut Down

Smaller

Poor Design

1. Homepage & Navigation

Keep Call To Actions Central

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

Always Go Responsive

http://www.gorocketfuel.com/sites/282/uploaded/images/starbucks.png

m.starbucks.co.uk

www.starbucks.co.uk

Keep Menus Short & Sweet

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

Homepage Navigation

•Easy homepage navigation

•Users will click top bar logo

http://cdn.androidpolice.com/wp-content/uploads/2013/11/nexusae0_unnamed-10_thumb6.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

Let Users Explore

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

Be Clear Why You Need Location Info

•Users care about security

•Say why you need user GPS

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http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

2. Mobile Site Search

Make Site Search Visible

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

Ensure Results Are Relevant

•Search needs to be smart

•Autocomplete is a must

•Ensure results are relevant

•Correct any misspells

3. Optimising Form Entry

Autocomplete Forms

•Users like to be recognised

•Enable autocomplete forms

data:image/png;base64,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

Design Efficient Forms

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

http://www.clker.com/cliparts/f/0/2/3/12161809281371254023jean_victor_balin_tick.svg.hi.png

http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

Real Time Validation Forms

Clear highlightingof error fields

Indication ofrequired fields

Clear errormessages

Clear descriptionof informationrequired

Provide Visual Calendars

•Users need context whenscheduling appointments

4. Design Considerations

Don’t Make Users Zoom

•Don’t make users pinch & zoom

•Expandable images & text

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http://www.clker.com/cliparts/8/0/1/9/1195445329999867155jean_victor_balin_cross.svg.med.png

Optimise The Whole Site

Summary Of Mobile

•Clear Call To Actions

•Simple Menus & Navigation

•Relevant & Visible Site Search

•Design Efficient & Contextual Forms

•Always Go Responsive

•Enable Autocomplete

•Explain Why You Need GPS

•Optimise The Entire Website

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