CREATE YOUR PRESENCE
Having the ability to successfullygive a presentation is not as rare asone would believe. Don’t believe it ?Read on…
THE SECRET?
All you have to do islearn to sell your self tothe world around you!
PRESENTATION IS ABOUT...
•Those of you who have made a sales presentation know that one of themost crucial steps in attracting your audience is not what you present,but rather, the way you present it. Presentations are not only aboutputting together words and repeating them to your audience. They areabout conveying your message to your audience, in a manner that iseffective and persuasive. To succeed in a presentation you have tomake sure your overall appearance makes as much an impact as yourwords.
•All you need to have, is the knowledge to create and enhance the skillGod has given to every human-the skill to effectively communicate withothers. The following paragraphs will tell you how you cancommunicate effectively with your audience...
1. THE OBJECTIVE
The basis of a presentation is not to presentyourself, rather to present your “idea”.Whatever the case, it all boils down to the samebasic objective: we aim to make the audienceaware of an alternate solution to their dilemmaand persuade them that the solution we areoffering is the only alternative. So don’t beataround the bush. Come straight to the point. Usefocus to catch your audience’s attention.
2. THE PRESENTATION
What you begin with determines youraudience’s interest. Whether it is a politicalissue, a business plan or a psychological casestudy- always create interest within the firstfew minutes of your presentation. Makeyour audience a part of the issue. Your abilityto retain their attention throughout thepresentation will depend on these very fewminutes.
Introduce the topic. Don’t just throw it at theaudience. That may be effective at grabbingattention but a bit of background information onthe subject is also necessary. Never assume thatthe audience will know the topic, even if they areprofessionals in the field. Educate them withbackground information.
Speak at the level of your audience’scomprehension. It would be a useless effort totry to explain a complicated topic withsophisticated English, when the audience canonly understand layman’s language. There aretricks to gauge your audience, use it.
Organize your topic in such a way that one pointleads to another. Don’t rush. Let the topic flow asit does in the audience’s thought process.
Summarize your points after delivering them. Letyour points sink in, and create retention.
3. THE CONCLUSION
Climax. Whatever the climax, it should beeffective so as to bring satisfaction to youraudience. Make them feel worth the wait.
Gracefully wrap up your presentation. When theobjective is achieved, do not drone on.
Motivate to take action. Make an impression!Inspire and motivate your audience to take action.Without action, the purpose of your presentationwould be lost!
MORE...
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