•Marketing measures – price, act against illicit trade, ban internetsales
•Social marketing – TV, campaigns, message placement, reachsocially disadvantaged
•Advertising – cease promotion, report expenditure, packaging
•Second-hand smoke - public places, childhood exposure, specificlocations
•Regulation – supply, packages,licensing, quality control products
•Health warnings
•Quit support - training and service development, NRT replacement& pharmacotherapies
•Community programmes – special measures for indigenouscommunities & disadvantaged
•Support parents and educators
•Maintain commitment (at all levels)
•Measure and evaluate