Research showed…
Customers will continue to want paper bills
•57% of respondents in a 2007 Zoomerang study “consider mail the preferredmethod of delivery for “must-read” documents such as bills and statements”
Customers pay attention to invoices
•Open rate on invoices is 95% while direct mail is only 7%
•Document review on an invoice averages between 1 and 3 minutes with 85% ofpeople reviewing twice
•One Adobe study saw bill offer revenue increases of up to 31%; bill offer responserate and time improvements of 36 and 34% respectively
Invoice marketing helps perfect the customer experience
•One on one messaging tells our customers we know them
•We offer distinctive individualized products and services based on what theyalready use
Invoice marketing is less expensive
•Already mailing the invoice; decrease production and postage charges on standalone marketing that might not get read
As a result of this analysis, Qwest decided to move to atranspromotional invoice
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