John Kyler is considering starting a Web-based educationalbusiness, e-Prep MBA. He plans to offer a short-course review ofaccounting for students entering MBA programs. The materialswould be available on a password-protected Web site; studentswould complete the course through self-study. Kyler would have tograde the course assignments, but most of the work is in developingthe course materials, setting up the site, and marketing.Unfortunately, Kyler’s hard drive crashed before he finished hisfinancial analysis.
However, he did recover the following partial CVP chart:
1. Label each axis, the sales revenue line, the total costs line, thefixed costs, the operating income area, and the breakeven point.
2. If Kyler attracts 300 students to take the course, will the venturebe profitable?
3. What are the breakeven sales in students and dollars?