Physicians as Fundraisers
Jennifer Willis Nicely, CFRE
Foundation President and
Chief Development Officer
Memorial Health Care System
Putting it in Perspective
Our Market
Our Hospital
Our Foundation
Our Physicians
From the Beginning
Physicians on Foundation Board but notreally engaged
Limited Physician giving with establishedGiving Society
Capital Campaign 2003 with someengagement
Serious focus began about 4 years ago
Step One:Gather the Troops
Engage your:
–CEO
–Chief Medical Officer
–Hospital Compliance Officer
–Board Members
Find your Champion/Chair
Step Two:Win Friends and Influence People
Advisory Committee
–Roles and Responsibilities
–Membership Mix
The Role of the Development Staff
–Build Trust
–Respect Doctor/Patient Relationship
–Listen
Dr. H’s Story
Step Three:Widen the Circle
Physicians as Donors
–Must understand before you can give
–Must give before you can ask
–Our Physician Giving Campaign
–Involvement over dollars
Step Four:Your Best Advocates
Why are Physicians Critical?
Let the Engagement Begin!
Other Connections
Grateful Patient program linking physiciansand staff with donors
Doctor’s Day to feature and thank physicians
Get more Physicians engaged with yourFoundation Board
Feature physicians whenever possible
Four Years Later…
Foundation and CDO are Known
Foundation is Included at the Table
The Results
Growth in GivingGrowth in Giving
Capital Campaign Structure
Campaign
Co-Chairs
Division
Two
Division
Four
Division
One
Division
Three
Division
Five
Community Chair
Physician Chair
Community Chair
Physician Chair
Community Chair
Physician Chair
Community Chair
Physician Chair
Community Chair
Physician Chair
Lessons Learned
The Right Communication Tools
Feed the Ego
Keeping Everyone Happy
Think Outside the Box
Don’t Forget Retired Docs
Find a Comfort Zone
Questions and Discussion
Jennifer Willis Nicely, CFRE
Foundation President and Chief Development Officer
Memorial Health Care System
(423) 495-4141
jennifer_nicely@memorial.org
Contact Me