Save Lyon-MartinFundraising Strategy Report-back
Developed May 7th, 2011 with helpfrom Grassroots Institute forFundraising Training (GIFT)
Accomplishments
•Raised $500K in 3months, $367K came in 7weeks
•Created the largest, mostengaged donor base inLyon-Martin history
•Fostered a horizontal andeffective workingrelationship
•Increased patient givingfull cost of visit
•Increased awareness ofLyon-Martin
•Most of the money raisedis grassroots, hundreds ofdonations at $20, $50,$100 levels
•Our donors are ourcommunity – we didn’trely on major donors
How was it done?
•Events
–Performances
–Bars
–Raffles, Auctions
•Street Canvassing
•Phonebanking donors
•Media coverage
•Facebook
•Email appeals to currentdonors
•Emails to friends/family
•Donation cans atbusinesses
•Online auction
•Personal major asks tobusinesses
•Foundation grants
Future Fundraising Possibilities
•Dine-around event
•Peer to peer asks
•Viral video
•Direct mail
•Sustainer program
•Signature large event
•Matching gifts
•Major donor asks
•Workplace givingprograms
•Grantwriting
$150,000 or bust!
$150,000 or bust!
•Group goal
– Recruit 200 people to fundraise on behalf of Lyon-Martin
– Broken down: 20 SLM, board & staff members recruit 10 fundraiserseach
•Individual goal
–Each fundraiser is charged with getting 15 people to donate a total of$500
–Broken down:
1 person gives $100
4 people give $50
10 people give $20
15 people give $500 total
Queers nationally &internationally
Local hospitals
Legislators/Political officials
Queer media
Women’s/Gender StudiesDepts.
LGBT medical workers
Allied organizations
Estranged donors
Foundations/philanthropy
Queers in the Bay
Vendors – supplycompanies, labs,pharmacies
Family and Friends ofPatients
Former Interns & staff
Currents Donors & theirfriends and family
Current & Former BoardMembers
Patients
who we plan to target
Stakeholders
Key Points Messaging
•Why is the organization in financial crisis?
–Focused on short term survival rather than long-term sustainability
–Lack of leadership at the highest levels
–Failed to grow financial/business capacity to keepup with growing medical model
–Lack of transparency with important stakeholders
Key Points Messaging
•What are you doing to get out of the hole andbecome stable?
–We are stepping up to the rapidly changing healthcarelandscape
•Use this as an opportunity to educate about healthcarereform on the horizon
–We have new administrative staff and boardleadership, as well as huge community buy-in
•There is now a melding of the community on board to holdprocess accountable
–We are developing a strong business plan andrestructuring systems of transparency to allstakeholders
Key Points Messaging
•Who is leading this effort? Who else is giving?
–This is a full-on community effort – includingmembers of SLM, the board & staff, patients,friends, family and allies.
–Donors are giving at all levels – just like you!
Key Points Messaging
•Will the mission and population servedchange?
–We have a commitment to serving women, andthe LGBTQ community including transgender andgender non-conforming populations.
–To keep offering our services to those who are un-and under-insured, we must be able to rely on awide base of community support.
–We will stay true our mission as a feminist queerclinic. Same population, larger base of support.
Key Points Messaging
•Will you be back next year with another crisis?
–We are developing a solid donorbase of sustainersto ensure that we will be less vulnerable to shiftsin outside funding.
Our Fundraising Plan
Action Steps
When
Who
Create Plan & Manage
May
Nikki
Create CampaignMessaging & Materials
May
Pike
Plan event & Manager
May
Melyssa
Thank donors &Fundraisers, Motivate &Communicate
May – Sept
Mitchel
Recruit Fundraisers,Manage Recruitment
June
Manish
Get sponsorships/Ads
June – Sept
Cheryl & Kate
Keep Track of Donations &Goals
July – Sept
Kara
Celebrate!
Sept
Lindsay, Cheryl & Mitchel
Report outAccomplishments
Sept – Oct
Eric