Paul Gill
Account Director, Torchbox
Spark 2011:The mobile web
@paulsimongill
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The only way is up(for you and me baby)
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400%
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Mobile strategyif you don’t have one, don’t worry
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"... many retailers simplyaren't ready for mobilecommerce yet. Just 18% hadfully implemented a mobilecommerce strategy, while28% had no plans for thechannel. "
Source:
http://econsultancy.com/uk/blog/7629-mobile-the-worst-channel-for-customer-experience
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Keep it simple
> What are we trying to achieve?
> Who's the audience?
> Where can you reach them?
> How can you make it happen?
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Compellingcontent
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1.app.APP
AND… APP
1.appAPP
AND… APP?
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2.Browser apps(UserAgent)
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Demo at: http://vimeo.com/upshot
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3.RESPONSIVE DESIGN
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@media screen and
(max-device-width: 480px){/* make it work on mobiles*/}
Source:http://www.alistapart.com/articles/responsive-web-design/(Ethan Marcotte)
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4.EMAIL
(Twitter and Facebook too)
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Optimise email
> width is bad (& no @media)
> keep it simple
> plan the CTA for mobile
> http://htmlemailboilerplate.com
> Analyse and try new layouts
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Test
> avoid simulators
> test based upon stats and use cases
> use your colleagues / friends
> userAgent switcher
> testing your email for $5 (CM)
Paul Gill
@paulsimongill
Thanks for listening