Leadership: How the GilroyGarlic Festival BecameSynonymous with Garlic
Presented to:
The Hawai`i Tourism Authority
May, 2008
May, 2008
Gilroy Garlic Festival Association
2
What is the Garlic Festival
The annual 3 daycelebration of garlic
Heading into its 30thyear
Roughly 100,000attendees for the 3days
Volunteer concepthas not changed in29 years!
Movie Time
![MMj02836090000[1]](data/images/img4.gif)
May, 2008
Gilroy Garlic Festival Association
3
Mission of the Gilroy Garlic Festival
The Gilroy Garlic Festival is established toprovide benefits to local worthy charitiesand non-profit groups by promoting thecommunity of Gilroy through a qualitycelebration of Garlic.
May, 2008
Gilroy Garlic Festival Association
4
How do we accomplish this?
Foster a spirit of community service and pride byencouraging volunteerism
Pursuing the highest standards of quality for allaspects of the Festival- especially food,entertainment and activities
Work with the City of Gilroy and other agencies toimprove the Festival grounds, service andfacilities to the benefit of the visitor and create apermanent recreation asset for the city of Gilroy
May, 2008
Gilroy Garlic Festival Association
5
Successful Volunteerism
Four critical success factors for ourvolunteer program
Organization & Structure
Volunteer Culture
Volunteer Recognition
Policies & Procedures
May, 2008
Gilroy Garlic Festival Association
6
Organization & Structure
Organized environment = security
Organization empowers volunteers to thinkand make suggestions
Ownership = motivation
We train and equip our volunteers
4 Year Program
Clear expectations
Become ambassadors
May, 2008
Gilroy Garlic Festival Association
7
Gilroy Garlic Festival Organization
President ofthe Board
Board ofDirectors
9 Directors
Exec Director
Staff
24 CommitteeChairs
24 AssistantChairs
•Elected from Chairs
•1 Strategic Planning
•1 appointee
•1 in charge of Advisors
•4 Year commitment
•10 member Advisory Committee
•Total Operation of Festival
•Manage Volunteers/Organizations
•2 Person Staff
•Office staffed F/T
May, 2008
Gilroy Garlic Festival Association
8
Volunteer Culture
In order to be successful, volunteers must
Know their opinion counts
Know their job matters
Be committed to quality
Know what is expected of them
Have the equipment they need
Opportunity to do what they know how to do
Know their ‘supervisor’ cares about thempersonally
May, 2008
Gilroy Garlic Festival Association
9
Volunteer Recognition
They are the key to success and the reason forthe festival.
The Festival spends > $100,000/ year onvolunteers
Hospitality
Admission
Volunteer Recognition Day
Volunteer of the Year
Our success is built on exceeding expectations
May, 2008
Gilroy Garlic Festival Association
10
Volunteer Policies & Procedures
Train Volunteers
Area, tasks, procedures
Lead by Example
Avoid Empire Building
2 yr Chairman, 2 year Assistants, ½ roll over
“But we’ve always done it that way”
Change is GOOD!
May, 2008
Gilroy Garlic Festival Association
11
Volunteer Magic Quadrant
SMART
UNTRAINED
LESS MOTIVATED
ENERGETIC
We WANT to motivate you!
We WILL Teach you!
May, 2008
Gilroy Garlic Festival Association
12
![MCj03299330000[1]](data/images/img8.png)
![MCj02816240000[1]](data/images/img9.png)
![MPj04089580000[1]](data/images/img10.jpg)
![MPj04055860000[1]](data/images/img11.jpg)
![MCj04061420000[1]](data/images/img12.png)
Gross
Proceeds
Volunteer Equity in Action
-
=
Hourly Rate
Pay Bills
Net Proceeds
Total Vol Hrs
/
=
![MCBD10194_0000[1]](data/images/img13.png)
X
Charity Hrs Worked
Total Charity Pay Out
=
$1,000,000
$700,000
$300,000
40,000 hrs
$7.50/hr
$75.00
10 Hrs
May, 2008
Gilroy Garlic Festival Association
13
Branding -15 years in the ‘making’
Festival chef availability- SakaBozzo, Pyros
The Great Garlic Cook Off
NY Times, CNN, CBS, Food Network- 2 X 60 min featuresof the Finals
Other Promotions
1997 Garlic Kiss Off- Darla Haun
2000 Ted Williams- Garlic enhanced Vision
Montel Williams- Hometown Festivals
Garlic Showdown- 2nd year
May, 2008
Gilroy Garlic Festival Association
14
Festival Results
Donated almost $8,000,000 to date
~160 Charities benefit annually
~4000 volunteers per year
Generational Volunteers
Micki P.
Rebekah Children’s Home (IOOF)
29 Years @ Festival
Added…….programs etc.
May, 2008
Gilroy Garlic Festival Association
15
Find out more
Go to: www.gilroygarlicfestival.com
Call the Gilroy Garlic Festival Association
408-842-1625
Contact the Executive Director:
Ed Struzik, ed.struzik@garlicserver.com