EZ Preschool Bookfairs

EZ PRESCHOOL BOOKFAIRS

Kelly George

Sherri Shropshire

Would you like to give preschools free books?

Would you like to help families get these wonderfulbooks in their childrens’ hands?

Would you like to increase your customer list?

Would you like to earn Home Office Challengesmonthly?

Do you like repeat business?

Do you want to supplement your home showschedule?

Do you want to go on a Hawaiian cruise withUsborne?

EZ Book Fairs are

for you!!

HOW DOES AN EZ BOOK FAIR MATCHYOUR GOALS AND EXPECTATIONS?

Staffing Availability:

Only time required outside of home for weeklongbook fair is on first day for setup and wish lists andlast day of book fair breakdown. (3-6 hours)

Other time is time at home making up wish lists,placing orders, and bagging orders for delivery.

Inventory:

Best part is you DON’T need a lot. This is an order-only event (vs. cash and carry)

Single title for display. Variety for all ages and oldersiblings not enrolled at school. (We have about 50,although number can vary based on what you have)

HOW DOES AND EZ BOOKFAIR MATCHYOUR GOALS AND EXPECTATIONS?

Profit Goals

 You earn minimum 17% commission on bookfairs.

Count towards sales on One Step at a Time rewards,

HOC awards, and sales to become supervisor.

Other Business Goals

Great way to increase customer list!

Sales towards incentive trips. (HAWAIIAN CRUISE)

Daycares/preschools get free UBAM books with noshipping charge!

No need for large inventory.

Repeat business.

SOUNDS GREAT! NOW WHAT DO YOU DO?

Finding a preschool (they are everywhere…)

Phone book

local paper

Drive around

Making the call

Speak to director, usually a very busy person.

Sample script: Hi, I am _____ with Usborne Books.Are you familiar with Usborne Books?

WHAT DO YOU DO? THE PHONE CALL

Are they working with an Usborne consultant?

(Only schools with Kindergarten and above are listed.Important to ask to learn if there is already a consultantworking with this preschool.)

If yes, your reply should be “Great, I’m glad to hear thatyou are being serviced. Best of luck on your futureevents. Good-bye.

If no…then you can say, I am a local rep with UsborneBooks and I would like to come by for about ten minutesto show you a sampling of our books and tell you howyou can get these wonderful educational books for free.Do you have time tomorrow morning that I could stopby? How about ten??

WHAT DO YOU DO? THE 10 MINUTEAPPOINTMENT

Show up on time! Keep appointment to 10 min.

Five books to show that meet school’s curriculum.

Jobs People Do, ie. Fred the Firefighter

Touchy Feely, ie. That’s not my…

Picture Book , ie. The Butterfly

Art, ie. I can draw animals

Beginner, ie Tadpoles and Frogs

These books are less than $10

Quality binding and paper

Colorful, double page spread, etc.

Hand them to director so she can love on them!!!

SETTING EXPECTATIONS

Folder with flyers

I don’t read these but do have them available for viewingduring appointment.

Why Usborne Books?

Book Fairs tailored to your needs! ---I reiterate that I do all thework. I explain that this is an order only bookfair. They willhave their books in two weeks! (I try to turn it around in ONE!)All of my EZ preschool book fairs have gone over $500. Theyaverage over $1000. NO SHIPPING/HANDLING CHARGE.They get UP to 50% FREE of ANYTHING IN OUR CATALOG.I provide posters, parent letters and stickers to advertise.

The Book Fair Schedule – I walk them through the week.Really my only time is there on the first day when I set up thedisplay and help the older children with their wish list.(Available on ReadingisaGift.com)

WHY USBORNE BOOKS?

ABC BOOK FAIR SCHEDULE

FLYER – BOOK FAIR SCHEDULE

The Parent Letter – lets parents know that there will be abook fair. I like longer RIAG letter for first bookfair andthen shorter ones for subsequent book fairs.

Sample wish list for the child – Try to keep 10 of 15 titlesbelow $10 so everyone that wants to can participate

CLASSROOM WISHLIST - VERY IMPORTANT Youwant the director or individual teachers to make out theirwish lists ahead of time so you can post them in theclassrooms. Then, parents have an opportunity to buy abook that the teachers will be using in their classrooms. Ialso place a label in the book showing that the book wasdonated by the student for the book fair.

Duck reminder to go home on Thursday with students. Ialso post these around the school.

PARENT LETTER – READING IS A GIFT

FLYER- BOOK FAIR LETTER---LONGER

SAMPLE WISH LISTS FOR STUDENTS (INF-2)

SAMPLE WISH LIST FOR STUDENTS (AGE 3)

SAMPLE WISH LIST PREK/4Y.O.

SAMPLE WISH LIST – SCHOOL AGE

CLASSROOM WISH LIST

CLOSING THE DEAL!

Have a couple dates in mind for a book fair andask which they would prefer.

Once you have set a date, advise that you willdrop off catalog and wish list forteachers/director. Tell them that you’ll be backfor their wish list one week prior to book fair.

PREPARATION

Two weeks before: Give catalog(s) to director for school tolist wish list. Suggest 10 books per classroom. Give themlaminated posters to hang in visible locations.

Set up e-fair for every preschool book fair.

Prepare children’s wish list with books for copying and putwish list books on classroom list.

The more book fairs per season…the better

Talk to school and confirm parent letters go home the weekbefore.

Confirm what time you will be in on Monday morning.

IT’S BOOK FAIR WEEK!

Setting up for success

Be on time

What to wear

Make copies of wish lists at school

Get roster for each class to include all students.

Set up Display.

Set up time with teacher for story and make outwishlists. Take 15 books for age of classroom forwishlist.

INEXPENSIVE DISPLAY IDEA

Empty boxes

Crates

Baskets

Multiple levels

Binder with information on:

Catalog

Extra order sheets

Home show flyer

Recruiting flyer

Reach for the Stars

Literacy for a Lifetime

ORGANIZING IT ALL

Wishlists

Teacher Gifts

Gift certificates

MAKING THE MOST OF YOUR TIME

Connecting with Parents & Staff

Parent night

Pick up & drop off times

Follow-up calls

Re-booking & follow-up

Rebook when you deliver books. At least, find out whichmonth school prefers.

Follow-up. Call director and call customers!

A FEW WORDS ON…

Filling Your Calendar

Can do one weekly

E-Fairs

Always set up an e-fair to combine with your bookfair

Customers can select ship with school order or ship directly

Splitting Orders

Free Books

Cash Options – The Numbers

15/750 – 20/2000 – 25/3000 – 45 – 36 – 1.5 – 1.25

CASH OPTIONS – THE NUMBERS

Cash Benefit Book Fair Calculations needed for OPOL:Cash option ($750 minimum) - divide total sales by 1.5 to determine amount tosubmit in RETAIL section; submit remainder of books in FREE BOOKS section.

Your commission with the cash option will vary depending on the cash benefit yougive to the organization. There is 45% total to split on book fairs exceeding$750 in sales. This means that if you give 20% cash to the organization, you willkeep 25% of total sales in commission. If you give 30% cash to the organization, youwill keep 15% of total sales in commission. Book fairs with retail sales less than$750 have 36% total to split between commission and benefit payment.

The net sales from a cash option book fair are less than the net sales from a freebooks option, so don't give away too much of the total percentage. Your commissionshould be higher than the company standard 20/17% due to the loss in sales credit.

Combination option (10% cash & 25% books) - calculate the total amount of booksneeded (total sales + free books), then divide this total by 1.5 to determine amount tosubmit in RETAIL section; submit remainder of books in FREE BOOKS section.

Your commission with the 10%/25% combination option is 20.6% of total sales.

You can calculate any combination by simply doing it as a three step calculation. Allcalculations assume the total amount of books needed (retail sales + free books) is atleast $750. First, take the amount of free books they have chosen and doubleit. This is the retail amount needed to provide the free books. Second, subtract thisretail amount from the total amount of retail sales. This is the retail amount thatwill be used to calculate their cash benefit. You have the same 45% on this portionof the sales to split between commission and cash benefit. Determine the percentageyou will provide to the organization, and multiply it with this portion of thesales. The calculations needed to submit in OPOL are the same as the standard10%/25% combination option.

Books & Cash Combination Options

Supplies

 Posters – laminated

Duck stickers

Payments

Credit card, checks, and cash

Building Your Sample Selection

Host your own show

Who is ready to dosome PreschoolBook fairs?????

Questions?