The Slogan & SWOTAnalysisThe Slogan & SWOTAnalysis
For Adidas For Adidas
新傳四 洪瑋庭 Jessie Hong新傳四 繆 萱 Clair Miao統資二 黃康恬 Candy Huang心理二 張家馨 Ivy Chang新傳四 洪瑋庭 Jessie Hong新傳四 繆 萱 Clair Miao統資二 黃康恬 Candy Huang心理二 張家馨 Ivy Chang
Introduction ofAdidas
Introduction of Adidas
About Adidas
Founded Country
Germany
Since
Since 1949
Industry
Sport goods
Main Products
FootwearAccessoriesSportswear
About Adidas
Employees
27,000 (2006)
Main competitor
Nike and Puma
Present conditions
The largest sportswearmanufacturer in Europe.
The second largest sportswearmanufacturer in the world.
Website
Brand story
•Establishment:
•Adidas was founded in 1920 byAdolf ("Adi") Dassler and hisbrother Rudolf Dassler.
Brand story
•The name of Adidas is from AdolfAdi Dassler.
•The company formally registeredas adidas AG (with lower caselettering) on 18 August 1949.
Brand story
•Promoter - Adi Dassler
•He is not only a excellent shoemaker butalso an good athlete.
Brand story
•His dream is “designing sport shoeswhich are the most appropriate forathletes.”
•However Adi and his brother RudolfDassler did not get along well, in 1948they split up, with Rudi forming Puma.
Brand story
•Big events of Adidas
•1954 FIFA World Cup
In this contest, the champion was won by WestGermany, who defeated Hungary, giving them theirfirst title. And Adidas was the sponsor of WestGermany team, Adidas provided new technicalfootball boots which have breakthrough --- thespikes can be took apart when you want, it was a keypoint of wining this game.
Brand story
•Logo:
1.Three parallelvictorious bars
2.Thamrock
The SloganAnalysis
Impossible is Nothing.
The spirit of this brand:“forever sport” and “there isnothing impossible in the world.”
Concise and Powerful.
With the great mouthpieceswho could interpret thisslogan by their actions.
Impossible is Nothing.
The SWOTAnalysis
Strengths
•Leading position worldwide
•Innovation, creative
•Have a variety of choice
•Multi-brand organization
Strengths
Leading position worldwide.
Innovation and creative.
Have a variety of choice.
Multi-brand organization.
Weaknesses
•Expensive selling price
•Focus on one sports - football
•High expenditure
Weaknesses
Expensive selling price.
Focus on one sports–football.
High expenditure.
Opportunities
Soccer products-create Europeanmarket.
Basketball products-create Americanmarket.
Original series-attract the consumerswho focus on fashion.
Threats
Many competitors.
Easy to replace.
Thank you for yourlistening!Thank you for yourlistening!
