Mid-term Report
Group Member
統資四乙 Marcus 盧國榮 493762346
統資四乙Tony 林朕郁
企四丙 Karl 曾加棟 493703273
西文四 Carolina 吳品瑩 493230331
Introduction
•McDonald's one of the world's most well-known and valuable brands and holds aleading share in the globally branded quickservice restaurant segment of the informaleating-out market.
•The leading global foodservice retailer withmore than 30,000 local restaurants serving52 million people in more than 100countries each day.
Slogan
•I'm lovin' it.
What you want is what you get
It's a good time for the great taste of McDonalds
Nothing can do it like McDonald's
You deserve a break today...at McDonald's
We love to see you smile
麥當勞都是為您
歡聚歡笑每一刻
歡樂美味就在麥當勞
4C & 4P Strategy
4C & 4P Strategy
•4C: Cost, Convenient, Customer,Communication
•4P: Product, Price, Place, Promotion.
•McDonald combines 4P & 4C inadvertisement, direct marketing, and so onto promote their products.
4C Strategy
•Take customer for example.
•For children, they can play in McDonald.
•For general customers, especially forthose who work in office, they provide with“Drive Thru” to save their time.
•For general customers, especially forthose who work in office, they provide with“Drive Thru” to save their time.
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4P Strategy-Product
•Deal out products to each store with therapidest speed.
•Fresh
•Keep new products released
4P Strategy-Price
•They use different price to make theirproduct cheaper.
•They always suggest you order a set.
69 VS 70
99 VS 100
4P Strategy-Promotion
•Personal selling: Add $5, you can changeyour fries into large.
•Release some toys for children.
4P Strategy-Place
•They always use prominent signboard andcombine themselves with local cultures.
•In their advertisement, you can see music,melody, warm and fragant.
LION
EAGLE
In Vienna
In North Italy
In Hungary
SWOT Analysis
Strength
•The brand Equity of Mcdonalds is that it is aworld-wide brand.
•Mcdonalds is the biggest seller of fast food,accounting for 2 in 5 of all fast-food meal inAmerica.
•They have a variety of fast food
•Their successful items such as Fries, HappyMeal, Big Mac, Egg McMuffin, Promotions
•They have a huge overseas market.
Weaknesses
•Our staff are different in their quality.
•We always consumed much potato ketchup.
•Low salary for clerk and they have to do moreworks than their expectation.
•The commercial food image is better than thetrueth.
Opportunities
•You can chatting and studying in ourstores.
•We have many on-sale activities.
•We have clearly work and eatingsurroundings.
•You can join us anytime.
Threat
•Mature/overstored industry
•What is the strength of competition
•There are more and more health-consciousconsumers, what can we do?
•Changing demographics
•Fluctuation of foreign exchange rates;Economies
Reference
•http://tw.knowledge.yahoo.com/question/?qid=1305090214795
Thank You For Your Listening