Online Application Strategies
eEnquiries/eApplicationsand alternatives
Why am I leading this?
•Flinders International Office seeking enquirymanagement and online application facilities
•Enquiry management also needed fordomestic student enquiries
•Overlaps with student support needs (egenrolment helpdesk) ++
•Immediate priority is enquiries, thenapplications
•Opportunity to see what others are doing andfocus likelihood of Tech One option
Options?
•Enquiries
•Urgency from International Office for solution
•FAQ and CRM
•Hobsons EMT
•eEnquiries module
•Applications
•Important but less urgent
•Hobsons (large, expensive, overkill?)
•Studylink (smaller, cheaper, not bad)
•eApplications module
•Not considering any in-house development
Systems involved
•Student system, including application andoffer details
•E-applications and associated workflowprocessing
•email from web page
•In-house or custom development
•Hobsons
•Studylink
•eApplications S1 module
Systems involved (continued)
•E-enquiries relating to course applications
•Various in-house solutions
•Hobson’s service centre (contractual)
•Hobson’s EMT (Enrolment ManagementTechnology)
•Studylink partnering with CRM provider
•Customer relationship management
•Wide range
•Whole of service approach (enquirer to alumni)
Interest
•Would the development ofeEnquiries/eApplications be of interest?
•Yes - has ranked priority 1 in the ‘newmodules’ list
•Response to survey:7/9 said (c) Yes, provided the scope of thedevelopment was sufficient to becompetitive in the growing niche market
Warren’s picture?
Scope: eApplications
•Allow prospective students to makeapplication to the university via an on-lineprocess with links to appropriate informationto assist the applicant in their decision-making.
•All international and domestic applicantsseeking entry to award courses or unitsdrawn from university award courses, butexcludes those people who currently applythrough TACs.
Scope…
•Intuitive web-based application
•a high degree of real-time validation
•accessible to prospective students to lodgetheir (multiple) application details
•check on the progress of same,
•and receive highly personalised and data-rich on-line communications regarding thecurrent status and ultimate outcome oftheir application(s).
Scope…
•Validation checking against
•entry requirements
•other university defined rules
•immediate conditional offer subject to verificationby original documents or the electronic transfer ofresults.
•Applications for advanced standing may alsobe facilitated during this process
•Data to be transferred from the applicationform into appropriate corporate systemswithout the need for re-keying.
Scope…
•Cater for specific requirements of differentclient groups
•as applicants who are new to the institution
•former or current students
•agents
•university staff.
•Users able to seamlessly conduct allapplication and admission processes on-lineincluding electronic document submissionand retrieval and electronic fee payment.
Expectations
•Streamline admissions processes andincrease client satisfaction by:
•improving information flows
•improving operational efficiencies assisted by theautomation of routine tasks and workflow
•providing an immediate response or, at least,reducing current application turnaround times
•increasing convenience to prospective studentsvia ‘self-service’ mode
Expectations
•improving visibility of process to clients
•reducing manual processes including data entryby university staff
•moving towards paperless processes foracademic and administrative staff which willimprove mobility and remote access for decisionmaking
•creating greater opportunity for follow-up andrecruitment activities to increase conversions ofapplications into enrolments
eEnquiries/eApplications
•Suitable for a T1 SM module?
•Can scope of development be competitive ingrowing niche market?
•Your thoughts?
•Issues?