NYPD Blue Ocean Strategy
Overcome Key Organizational Hurdles
Christopher Cook
Chelle Hillis
Lindsey Young
Phillip Flick
Four Hurdles
Cognitive: Waking employees up to the need for astrategic shift
Limited Resources: the greater the shift, it is assumed thegreater the resources needed
Motivation
Politics
Tipping Point Leadership in Action
• Level 5 leadership?
•Bill Bratton – Appointed police commissioner of New YorkCity in 1994.
•Murder, muggings, mafia hits, armed robberies at an all timehigh, department morale at an all time low.
•After two years:
•Felony crime fell 39%
•Murders 50%
•Theft 30%
•Public confidence in NYPD jumped from 37% to 73%
•This was Bratton’s fifth strategic reversal!
The Pivotal Leader
Theory of tipping points
Changes can happen quickly when the beliefs and energies of acritical mass of people create an epidimic movement toward anidea.
People, acts, activities that exercise a disproportionateinfluence
Breaking through the Cognitive Hurdle(Psychology 101)
Messages communicated through numbers seldom stickwith people
The case for change feels abstract and removed from thesphere of the line managers, who are the very people theCEO needs to win over.
Principle of Intensity “seeing is believing”
Internally driven of peoples own accord
Breaking through the Cognitive Hurdle(Psychology 101)
Ride the “Electric Sewer” (New York subway)
Only 3% of the city’s major crimes happened on thesubway
Revenues were tumbling, nobody would ride
Bill Bratton made the top brass and middle brass(including himself) ride the subway
Showing the worst reality to superiors and underlings canshift their mindset fast
FedEx Rides the Electric Train
Chelle worked at FedEx
Periodically, middle management would ride along indelivery trucks
Witness the impact of face to face encounters
Breaking through the Cognitive Hurdle(Psychology 101)
Meet with disgruntled customers
Bill Bratton held a meeting in the late 70’s to determinewhy Boston’s Police District 4 was experiencing a exodusof residents.
Determined there was a gap in perceptions betweenresidents and police.
Strategy
The threat of the internet on the express shippingindustry
Riding the “Electric Sewer”
Our Team presentation: Good to Great
Confronting the brutal facts
Avoid the numbers game
Facing the truths
Tucker: The Man and His Dream
RAW MEAT!
Meet with Disgruntled Customers
Do I really have to explain this in detail?
Why waste money on market surveys?
Addressing problems as they arise
Chili’s experience
Jump The Resource Hurdle
Hot Spots, Cold Spots, Horse Trading
Hot Spots
Small resources = high output
Now you’re makin’ money!
Cold Spots
High resources = low output
Now you’re losin’ money!
Horse Trading
Trading for useful resources
Trading properties in Monopoly
Similar to:
Growth-Share Matrix
Jump the Motivational Hurdle
Three factors of disproportionateinfluence in motivating employees:
Kingpins
Fishbowl Management
Atomization
Zoom in on Kingpins
Kingpins are the key influencers in the organization
Natural leaders, well-respected, and persuasive
Have ability to unlock or block access to key resources
-How NYPD zoomed in on kingpins
Place Kingpins in a Fishbowl
“Fishbowl Management”
Shines spotlight on their actions in a repeated and highlyvisible way
Must be based on transparency, inclusion, and fair process
NYPD’s fishbowl management process
Atomize to Get the Organization to ChangeItself
Atomization relates to the framing of the strategicchallenge
If people do not believe that the strategic challenge isattainable, the change is not likely to succeed
Atomization in NYPD
Knock Over the Political Hurdle
3 Ways to Knock Over the PoliticalHurdle
Secure a Consigliere on Your Top Management Teams.
Leverage Your Angels.
Silence Your Devils.
Secure a Consigliere
In Italian, means “adviser” or “counselor.”
Right hand to managers.
Well respected and trusted.
Knows the ins and outs of the game.
Leverage your Angels
Who will align with me?
Who will gain the most?
Silence Your Devils
Who will fight me?
Who will lose the most?
Knock over the Political Hurdle
Do you have a consigliere in your top management?
Do you know who will fight with you?
Do you know who will fight against you?
Challenging Conventional Wisdom
Conventional Theory: Transform the Mass.
Tipping point leaders: Transform the Extremes.
Takeaway
Zoom in on Kingpins, use Fishbowl Management, andAtomize
Confront the issues up close, gain hot spots, avoid coldspots, and trade horses.
Knock Over the Political Hurdle
Consigliere, Angels, and Devils.
Challenge Conventional Wisdom