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22nd Annual Rural HealthPolicy Institute
Deputy Administrator, HRSAMarcia K. Brand, PhD
January 24, 2011
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HRSA and the Affordable Care Act
HRSA is identified as the lead for morethan 50 provisions in Affordable Care Act.
There are 16 provisions where HRSA hasbeen identified as a key partner with otheragencies.
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Addressing Key Challenges
Improving Health Insurance Coverage
Expanding the Rural Workforce
Supporting the Rural Infrastructure
Improving Public Health
Improving Quality 
The Affordable Care Act and Rural America
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Improving Health Insurance Coverage
Challenges for rural America
More dependant on individual market
Small businesses as key employer
Around one quarter of all rural adults are uninsured.
Heavy Dependence on Public Programs
The Affordable Care Act and Rural America
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The Affordable Care Act and Rural America
Improving Health Insurance Coverage
Challenges for rural America
Coverage for Adult Dependents
Pre-Existing Condition Plans
Premium Tax Credits
Small Business Tax Credits
Health Insurance Exchanges
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The Affordable Care Act:
Expanding the Rural Workforce
Health professions education and training
Reauthorizes the National Health ServiceCorps
Teaching health centers
Redistribution of unused residency slots
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Rural Payment Extensions
Increase Payments for Rural Physicians
Hospitals
Primary Care Physicians
General Surgeons
Expansion of the 340B Program
The Affordable Care Act
Supporting the Rural Infrastructure
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The Affordable Care Act
Supporting the Rural Infrastructure
Community health centers
$9.5 billion over 5 years will create new healthcenters in medically underserved areas; expandpreventive and primary health care services atexisting sites
 
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Public Health and Prevention Fund
Community prevention initiatives
Building the public health infrastructure
Expanding public health research andtraining
The Affordable Care ActImproving Public Health
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Center for Medicare and Medicaid Innovation
Accountable Care Organizations
The Affordable Care Act
 Improving Quality
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Health Information Technology A Key Step in Improving Quality
 Challenges for rural providers …
 A focus on rural HIT issues within HHS
Changes in meaningful use to address ruralconcerns
 Creation of the HHS Rural HIT Task Force
New investment in rural HIT networks
Key partnerships with USDA and FCC
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“Within the total amountrequested for Rural Healthactivities, the Budget includes$73 million for a new "ImproveRural Health Care" Initiative tostrengthen partnershipsamong rural health careproviders, recruit and retainrural health care professionals,and modernize the health careinfrastructure in rural areas.”
The Improving Rural Health Initiative
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The Improving Rural Health InitiativeKey Elements
 Health Workforce Recruitment and Retention
 Building a Programmatic “Evidence-Base”
 Telehealth/HIT Coordination
 Cross Governmental Collaboration
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Rural Hospital Flexibility ProgramMedicare BeneficiaryQuality Improvement Project
Rural appropriate measures
Regional, State, and National benchmarking
Informed quality improvement strategies
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Thank you to our Key Partners!
National Rural Health Association
Rural Health Research Centers
Rural Health Resource Center
National Association of Rural Health Clinics
National Organization of State Offices ofRural Health
National Center for Rural Health Works
Rural Recruitment and Retention Network
National Cooperative of Health Networks