•Listening (ILA, 1996): the processof receiving, constructing meaningfrom, and responding to spokenand/or nonverbal messages; to hearsomething with thoughtful attention.
You must choose to participate inthe process of listening.
Fast FactsFast Facts
•We listen at 125-250 wpm, think at1000-3000 wpm.
•75% of the time we are distracted,preoccupied or forgetful.
•20% of the time, we remember whatwe hear.
•More than 35% of businesses thinklistening is a top skill for success.
•Less than 2% of people have hadformal education with listening.
Percentage of Time We Spendon Each Type of CommunicationPercentage of Time We Spendon Each Type of Communication
Mode ofCommunication
FormalYears
of Training
Percentage ofTime Used
Writing
12 years
9%
Reading
6-8 years
16 %
Speaking
1-2 years
30%
Listening
0-fewhours
45%
Listening is the most powerfulform of acknowledgment…a way of saying to yourcustomer, “You are important.”
Why Be A Good Listener?Why Be A Good Listener?
The Needs of the Customer…
•To be recognizedandremembered
•To feel valued
•To feel appreciated
•To feel respected
•To feel understood
•To feel comfortableabout a wantor need
Barriers to ListeningBarriers to Listening
•Equate WithHearing
•Uninteresting Topics
•Speaker’s Delivery
•ExternalDistractions
•Mentally PreparingResponse
•Listening for Facts
•Personal Concerns
•Personal Bias
•Language/CultureDifferences
•Faking Attention
Bad Listening HabitsBad Listening Habits
•Criticizing the subject or the speaker
•Getting over-stimulated
•Listening only for facts
•Not taking notes OR outlining everything
•Tolerating or creating distraction
•Letting emotional words block message
•Wasting time difference between speed ofspeech and speed of thought
Active Listening SkillsActive Listening Skills
Effective listening is active participation in aconversation.
The listener must actually hear and not assumewhat is said.
Active listeners sit or stand alertly, maintain eyecontact with the speaker, concentrate on thespeaker’s words, make verbal responses, andsummarize parts of what has been said whenclarity is needed.
We cannot learn anything fromothers if we try to do all the talking.
Let speakers finish out their ownsentences.
Don’t interrupt them to interject yourown thoughts.
Pay attention to the tone of thewords and the nonverbal cues of thespeaker.
Active Listening Requires…Active Listening Requires…
•Definite Intent to Listen
•Focus on the Speaker
•Verbal and Non-Verbal Encouragers
•Feedback Loop to Insure Accuracy
Active Listening (3 Steps)Active Listening (3 Steps)