Sales & Marketing Executives International Messaging Platform

Sales & Marketing ExecutivesInternationalMessaging Platform

Market Definition

SMEI is the only worldwideeducational and relationship-buildingforum created for sales and marketingexecutives and entrepreneurs who seekprofessional growth in experience,leadership skill and peer contact.SMEI is the only worldwideeducational and relationship-buildingforum created for sales and marketingexecutives and entrepreneurs who seekprofessional growth in experience,leadership skill and peer contact.

Value Proposition (USP)

SMEI combines the strength of aninternational organization with localaffiliates to provide ongoing seminars,workshops and activities designed topromote excellence through sharedexperience and to create successthrough shared knowledge.SMEI combines the strength of aninternational organization with localaffiliates to provide ongoing seminars,workshops and activities designed topromote excellence through sharedexperience and to create successthrough shared knowledge.

Key Issues

•Targeted at the business audiencesSMEI has identified.•Targeted at the business audiencesSMEI has identified.

•Distilled down to four attributes:•Distilled down to four attributes:

–Two attributes that are competitivedifferentiators for SMEI–Two attributes that are competitivedifferentiators for SMEI

–Two that are the promises or benefitsto members and prospects–Two that are the promises or benefitsto members and prospects

Key Issues

These are identified as:These are identified as:

DifferentiatorsBenefitsDifferentiatorsBenefits

Members +=Education +Members +=Education +

ActivitiesBusiness DevelopmentActivitiesBusiness Development

Competitive Position

•Use a single competitor mostappropriate to the audience andindustry under discussion.•Use a single competitor mostappropriate to the audience andindustry under discussion.

•Add one differentiator andone benefit to complete your‘elevator pitch.’•Add one differentiator andone benefit to complete your‘elevator pitch.’

Competitive Position

Direct Competitors:Direct Competitors:

•Vertical TradeAssociations•Vertical TradeAssociations

•For-ProfitOrganizations(Dale Carnegie, etc)•For-ProfitOrganizations(Dale Carnegie, etc)

•SAMA, BMA, AMA•SAMA, BMA, AMA

Indirect Competitors:

•Selling Magazines

•Chambers ofCommerce

•Speakers andCoaches for Hire

•NetworkingOrganizations

•Executive Clubs

First Audience

•Corporate Sales & Marketing Executives•Corporate Sales & Marketing Executives

•Professional Services Providers•Professional Services Providers

•Entrepreneurs•Entrepreneurs

•VP or Director of Marketing or Sales•VP or Director of Marketing or Sales

•VP Business Development•VP Business Development

•Account Executive•Account Executive

Focus

VALUE:VALUE:

How does SMEI help meto improve my business?How does SMEI help meto improve my business?

Value Proposition

SMEI combines the strength of aninternational organization with localaffiliates to provide ongoing seminars,workshops and activities designed topromote excellence through sharedexperience and to create success throughshared knowledge.SMEI combines the strength of aninternational organization with localaffiliates to provide ongoing seminars,workshops and activities designed topromote excellence through sharedexperience and to create success throughshared knowledge.

Key Messages

•Members:The SMEI community is comprisedsolely of peers who desire to raise theprofessionalism of the industry...so members find a trusted network ofallies for advice, suggestions andproblem solving.•Members:The SMEI community is comprisedsolely of peers who desire to raise theprofessionalism of the industry...so members find a trusted network ofallies for advice, suggestions andproblem solving.

Key Messages

•Activities:An ongoing combination of networkingand monthly programs provides acontinuing education opportunity…that offers case studies, conferences andworkshops to members so they can learnfrom others in the field to improve theirbusinesses.•Activities:An ongoing combination of networkingand monthly programs provides acontinuing education opportunity…that offers case studies, conferences andworkshops to members so they can learnfrom others in the field to improve theirbusinesses.

Key Messages

•Education:SMEI members gain access toinformation about best practices fromtheir peers …so they can learn from experts and avoidcostly mistakes that could damage theirorganization or limit their own success.•Education:SMEI members gain access toinformation about best practices fromtheir peers …so they can learn from experts and avoidcostly mistakes that could damage theirorganization or limit their own success.

Key Messages

•Business Development:Participating in an SMEI event leads toenhanced business relationships viathe peer network of contacts…who are looking for high-quality partnersthat can be referred to clients in apositive, cooperative manner.•Business Development:Participating in an SMEI event leads toenhanced business relationships viathe peer network of contacts…who are looking for high-quality partnersthat can be referred to clients in apositive, cooperative manner.

Second Audience

Local affiliatesLocal affiliates

•Board members•Board members

•Associates•Associates

Focus

MEMBERSHIP:MEMBERSHIP:

What can we do to increaserelevance and add members?What can we do to increaserelevance and add members?

Value Proposition

SMEI combines the strength of aninternational organization with localaffiliates to provide ongoing seminars,workshops and activities designed topromote excellence through sharedexperience and to create success throughshared knowledge.SMEI combines the strength of aninternational organization with localaffiliates to provide ongoing seminars,workshops and activities designed topromote excellence through sharedexperience and to create success throughshared knowledge.

Key Messages

•Membership:SMEI is the only worldwide educationaland relationship-building forum createdfor sales and marketing executives andentrepreneurs who seek professionalgrowth in experience, leadership skill andpeer contact.•Membership:SMEI is the only worldwide educationaland relationship-building forum createdfor sales and marketing executives andentrepreneurs who seek professionalgrowth in experience, leadership skill andpeer contact.

Key Messages

•Shared Experience:SMEI acts as an internationalclearinghouse for content and informationthat local affiliates can use to assistmembers with solving problems for theirclients and companies.•Shared Experience:SMEI acts as an internationalclearinghouse for content and informationthat local affiliates can use to assistmembers with solving problems for theirclients and companies.

Key Messages

•Shared Knowledge:SMEI is developing a web site andseminar series in order to keep memberscurrent with career trends and industryknowledge, which will be available forlocalization to individual affiliates.•Shared Knowledge:SMEI is developing a web site andseminar series in order to keep memberscurrent with career trends and industryknowledge, which will be available forlocalization to individual affiliates.

Key Messages

•Recruitment:Because it offers shared experience andknowledge from industry leaders aroundthe world, SMEI is an intelligentalternative for many executives whodesire to enhance their professionalstanding.•Recruitment:Because it offers shared experience andknowledge from industry leaders aroundthe world, SMEI is an intelligentalternative for many executives whodesire to enhance their professionalstanding.